pTools, a Content Management Software (CMS) provider, announced the addition of a range of embedded social media and networking features to its software. From within the pTools CMS, social media content can be re-distributed in many formats to other social networks and sites. A key feature is ‘TwitterDocs’, which allows users to post to Twitter as they publish content through the CMS. There is no need to separately login to Twitter, and the content-related Tweet is controlled and managed within the CMS and its workflows. In addition to Twitter, content can be presented on Facebook, LinkedIn, and indexed in live search engine results with no tweaking required. http://www.ptools.com/
Category: Content management & strategy (Page 117 of 468)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
VYRE Ltd, developer of the VYRE Unify content management system, announced a strategic partnership with publishing software specialist Wave2 Media Solutions Ltd. The two companies have signed an original equipment manufacturer agreement for VYRE to license the Wave2 Publishing Platform for integration within VYRE Unify. The Wave2 Publishing Platform is a rules engine that allows content providers to create their own advertising and marketing material. VYRE is integrating The Wave2 Publishing Platform into its next release of VYRE Unify version 4.5.1. VYRE Unify 4.5.1 will be available in spring 2010. http://www.vyre.com/ http://www.wav2.com/
Alfresco Software announced a Beta program for Alfresco SMB Edition, a cloud-based appliance designed for Amazon EC2. This new version of Alfresco Software’s ECM and social collaboration product is designed for small and medium-sized businesses (SMB). The Alfresco SMB Edition will offer a pre-configured Alfresco Cloud appliance that combines the Alfresco server, Explorer and Share modules into an on-demand offering aimed at SMBs with up to 100 users and 200GB of document storage. These appliances are hosted on Amazon EC2 and made available as paid Amazon Machine Images (AMIs). Alfresco has partnered with JumpBox, who specialize in building software appliances, to develop Alfresco SMB. Initially the beta will be restricted to US based subscribers with EU access to follow within two weeks. The program includes access to the Alfresco SMB paid AMI, although testers are expected to pay all relevant Amazon EC2 hosting fees. The Beta program will run from March 15 through May 20, 2010. http://www.alfresco.com
Kaango, a web classified advertisement software platform, has joined the Atex global family of companies. As part of a deal that keeps Hearst Corporation and MediaNews Group as shareholders. Atex plans to expand Kaango worldwide. Kaango, which launched in 2006, provides a Web-based software platform to syndicate and publish print and online classified ads. A key feature of Kaango websites is they do not send users clicking away to unknown sites to view and interact with ads. This allows Kaango’s media partners to provide large ad volumes and a consistent user experience within each marketplace. Kaango also supports social networking sites such as Twitter and Facebook as well as cross-posting to multiple Twitter accounts to support individual publishers. Atex will offer the Kaango service and brand to non-Atex sites as well as Atex’s current client base, as well as integrating Kaango technology within Atex’s advertising and Web content management systems. http://www.atex.com/ http://www.kaango.com/
Alfresco Software and VDEL GmbH, an IT services distribution company, announced a partnership under which VDEL has become a Master Distributor of Alfresco solutions in the territories of Eastern Europe, Russia, and CIS. Under the terms of the agreement, VDEL will offer Alfresco products, associated support, and training to its customers. The open source model allows Alfresco to use open source technologies and contributions from the open source community. In 2009, Alfresco obtained U.S. Department of Defence 5015.02 records management certification. VDEL is known in Eastern Europe, Russia, and CIS for; marketing, distributing and supporting network and security solutions. Because of their network of local partners VDEL is able to provide native language translation, localization and education. http://www.alfresco.com/ http://www.vdel.com/
Firespring, a marketing agency focusing on small and mid-sized organizations, introduced a new website solution for nonprofits. The new Firespring nonprofit website solution offers designs and online tools that are built with nonprofit organizations in mind, as well as segment-specific designs and content packages created for arts, advocacy and human service organizations. Website tools available include online donations, calendars, event registration, e-mail marketing, shopping carts, private member-only areas and automatic weekly updates on supporting nonprofits are built into the Firespring nonprofit website solution to help organizations engage their volunteers and their community. The websites all come with a content management system (CMS) allowing the nonprofit to update their own content, events and photos without a programmer. This solution will allow the nonprofit to add, remove or rename pages giving them the ability to customize their website without a technical specialist. http://www.firespring.com/
Last year as we pursued our research for the Multilingual Product Content study we saw an opportunity for further study of the role of machine translation (MT) as an element in the global content value chain (GCVC). To this end, Gilbane Group is now conducting an online survey on MT adoption and buyer / user expectations. The survey covers domains using MT, target applications, integration, benefits and business drivers, as well as obstacles to adoption.
Adoption of MT in some form or another is gaining acceptance and use (we anticipate) will soon be prevalent, especially as a strategy for managing user-generated content in multiple languages. We are seeking input from IT, content, and language professionals within global enterprises as well as service providers. Current adoption of MT is not a requirement for taking the survey.
The survey is online and will take less than 10 minutes to complete. In exchange for participation, respondents will receive aggregated survey results and the executive summary of the analysis. Take the survey now. Contact us if you have any questions about the research.
I just published a new white paper, Social Publishing with Drupal, sponsored by Acquia and also available here. We forget that publishing and blogging (including this post) are stove-piped operations. But what would happen if we could intelligently keep track of all these disparate threads, combining the authoritative content from trusted sources with insights from friends and colleagues, organized contextually around the ways we think about things and make decisions? Social publishing is a new lens for delivering business value.
Here’s the executive summary for the white paper. Click the link above if you’d like to learn more. What’s the future of social publishing? Let’s start a debate. /geoff
EXECUTIVE SUMMARY
Social publishing combines groomed and authoritative content, produced by an organization and emphasizing its core messages, with user-generated content that customers contribute via blogs, wikis, and social media tools. Drupal is an example of a social publishing platform, developed and maintained as an open source project, and delivered at an affordable cost.
Drupal is now deployed in major media companies, high technology firms, universities, magazine publishers, government agencies (including the White House), research groups, and non-profit organizations. Whether it is in a commercial, non-profit, or government setting, organizations rely on Drupal to project their presence over the web and to channel the interactive experiences that foster communities of contributors.
By leveraging Drupal’s capabilities as a social publishing platform, organizations are able to reinforce their branded experiences and deliver relevant content to their customers and stakeholders. By exploiting Drupal as an open source project, developers supporting these organizations can easily enhance and extend Drupal’s capabilities, and introduce innovative modes of interactivity that meet specific business requirements.
Drupal is an attractive investment with substantial business benefits. Organization can keep their license and support costs modest by building on an open source project. Organizations can leverage the collective expertise of Drupal developers to solve immediate publishing problems. By relying on Drupal, organizations can stay abreast of the rapid technology changes when building competitive solutions for the digital age.
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