Curated for content, computing, data, information, and digital experience professionals

Category: Content management & strategy (Page 110 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Speaker Spotlight: Jake DiMare – Web Content Management Hub, Multiple Channels, and Marketing Technologists

In another installment of Speaker Spotlight, we posed three of our frequently asked questions to speaker Jake DiMare, Senior Project Manager at ISITE Design. We’ve included his answers to those questions here. Be sure to see additional Speaker Spotlights from our upcoming conference.

Jake DiMare - Gilbane Conference

 

Speaker Spotlight: Jake DiMare

Senior Project Manager

ISITE Design

Do you think “web content management” should be the hub of digital experience management implementations?

My personal perspective is the customer is at the center and everything else orbits around them. Thus, if I must use a label, customer experience management makes the most sense to me. That said, and to extend the metaphor, I do think content management is the hub of technology in the ‘low customer orbit’. I believe customers make decisions about where to focus their attention in the digital world based on the content available and so it stands to reason the technology that delivers your content must be rock solid.

What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels?

To borrow an acronym from NPR (National Public Radio), in my humble opinion, the best strategy is COPE or “Create Once Publish Everywhere”.

Is there a “Marketing Technologist” role in your organization or in organizations you know of? Should there be? What should their responsibilities be?

Frankly, ‘Marketing Technologist’ has been an imperative, existing role within digital agencies and on the client side for over a decade. Whether the need is recognized and respected is the real question… And so the title and associated job description are laggards. Predictably, the result is many people within an organization will wear the marketing technologist hat.

In the most practical sense, if your organization engages with customers through any digital channels, whether you want it or not, somebody at some point will play the role of marketing technologist. The size of your organization will certainly dictate when this becomes a full time job or jobs, but the following responsibilities will always need attention:

  1. Coordinating internal and external digital strategists, designers and engineers for the purpose of designing, building and maintaining digital properties.
  2. Working with content strategists to ensure a seamless transition of content across channels.
  3. Coordinating with traditional marketing to ensure digital channels are aligned with overall initiatives.
  4. Measurement and optimization of customer engagement through existing digital channels using analytics and reporting.
  5. Looking forward to determine how to engage audiences with emerging technology.
  6. Understand and grow customer engagement management.
  7. Work with brand strategists to ensure the overall digital customer experience is aligned with brand values.
  8. Accountable for digital projects.

 

Catch Up With Jake at Gilbane

Track E- E5. Incorporating Content Strategy into Your Project: Why and How?
Wednesday, December, 4: 9:40 a.m. – 10:40 a.m.

Hear more from Jake when you subscribe to his blog, The CMS Myth.

Press Release: Gilbane Conference Keynotes Share Strategies for Building Next-Generation Digital Experiences

Gilbane Conference 2013, Banner, Content and the Digital Experience

The rapid-fire format allows attendees to get the most from their keynote experience

Boston — October 10, 2013 – BUSINESS WIRE – The Gilbane Conference 2013 (http://gilbaneconference.com), now in its 12th year, taking place December 3–5 at the Westin Boston Waterfront, features a stellar mix of leading industry practitioners and analysts in its two keynote sessions.

In the first keynote session, hear from two marketing executives at global organizations who have critical responsibilities for digital experience strategy and delivery. Our third speaker, a technologist who co-founded a company to help brands and agencies implement digital experiences, authors the well-known and highly Chief Marketing Technologist blog covering the intersection of marketing and technology.

The keynotes, scheduled on Tuesday, December 3 at 8:30 a.m., and 11:00, a.m., are moderated by conference founder and chair, Frank Gilbane. The first features the following speakers and topics:

  • Sara Larsen, Vice President, Digital Marketing, SAP
    Squeeze Every Penny Out of Your Content Investment
  • Meghan Walsh, Senior Director, eCommerce Platform System Management, Marriott International
    Rethinking Content Delivery: Moving Beyond a Traditional Web Content Management Approach
  • Scott Brinker, Founder & CTO, ion interactive, inc., and Author, Chief Marketing Technologist Blog
    What Is a Marketing Technologist?

“One of the unique benefits of our conferences is that we always include industry analysts from multiple competing firms to ensure our conference attendees hear differing opinions so they can make better informed decisions” says Gilbane Conference founder and chair, Frank Gilbane. “In our second keynote session, we have senior analysts from Gartner, Forrester, and Real Story Group. Each will address a topic crucial to digital experience strategies for customers and employees.”

Speakers and topics include:

  • Jake Sorofman, Research Director, Marketing Leaders Research Team, Gartner
    Move Over Big Data — Here Comes Big Content!
  • Stephen Powers, Vice President and Research Director, Forrester Research
    The Context Conundrum?
  • Tony Byrne, Founder, Real Story Group
    ShakesPoint: What the Bard Could Teach Us About SharePoint — And the Digital World

To register to attend the Gilbane Conference 2013 go to https://secure.infotoday.com/forms/default.aspx?form=gil2013 or phone 1-800-300-9868. For a limited time, those who sign up for the ConferencePlus Pass will receive a Google Nexus 7.

Media registration is open to working journalists and analysts with commercial news organizations and research firms. To register for free, please go to .

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About Bluebill Advisors and Gilbane.com
Gilbane.com was launched in 1996 by Frank Gilbane. Bluebill Advisors, Inc. is a technology analyst firm focused on disruptive information technologies and their potential for strategic application. The firm has advised hundreds of organizations representing a wide range of industries and has helped executives responsible for a variety of functions, including corporate strategy, marketing, investment, product development and support, engineering, and publishing. Bluebill has created the program and chaired the Gilbane Conferences since its inception in 2002.

About Information Today, Inc.
Information Today, Inc., (www.infotoday.com) is a leading publisher and conference organizer in the field of technology and technology applications in today’s enterprise. In addition to producing the KMWorld, CRM Evolution, and Customer Service Experience conferences, Information Today, Inc. publishes KMWorld, EContent, and CRM magazines and their corresponding websites (www.destinationCRM.com, www.econtentmag.com, and www.kmworld.com). The company also publishes Streaming Media and Speech Technology magazines and organizes several other technology conferences including the Gilbane Conference.

Contact:

Information Today
Misty Simms, 859-278-2223
msimms@infotoday.com

Speaker Spotlight: Lindy Roux – Multi-channel Content

In our second installment of Speaker Spotlight, we pose a few of our frequently asked questions to speaker Lindy Roux, Principal Content Strategist at Siteworx. Be sure to see additional Speaker Spotlights from our upcoming conference.

Lindy Roux Siteworx | Gilbane Conference speaker
Speaker Spotlight: Lindy Roux

Principal Content Strategist

Siteworx

What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels? What is the biggest challenge? Development and maintenance cost? Content control? Brand management? Technology expertise?

With the explosion of digital devices and channels, the need to centralize content delivery is increasingly important. Create once, publish everywhere, but in a contextually relevant way. This requires an integrated content strategy, a versatile or flexible organizational structure and the right technology suite. A multi-channel content approach allows for:

  • Efficiency –  a way to streamline the overall editorial process
  • Consistency – seamless messaging, voice, and tone across the digital landscape
  • Agility – ability to adapt to new channels and technologies more quickly

Major challenges that we have observed are:

  • A siloed organizational structure that is not conducive to integrated strategy
  • A lack of, or minimal investment in content strategy and governance
  • A less-than-clear understanding of user context to help to drive digital strategy

Catch Up With Lindy at Gilbane:

Workshop B – Engineer Seamless Experiences Across Every Digital Touch Point
Thursday, December, 5: 9:00 a.m. – 12:00 p.m.

Find out more about this workshop and our conference sessions here.

Be sure to follow Lindy and Siteworx on Twitter @lindroux and @siteworx 

[button link=”http://gilbaneconference.com/program” variation=”red”]Complete Program[/button] [button link=”http://gilbaneconference.com/schedule” variation=”red”]Conference Schedule[/button] [button link=”http://gilbaneconference.com/registration” variation=”red”]Register Today[/button]

 

Speaker Spotlight: Brian Makas – Marketing Technologist

We recently posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference in December. Between now and the start of the event, we’ll be sharing their answers with you. Be sure to see additional Speaker Spotlights from our upcoming conference.

Brian Makas - Gilbane Conference Boston 2013Speaker Spotlight: Brian Makas

Director of Marketing Technology & Business Intelligence

Thomas Publishing

Follow Brian on Twitter @BrianMakas

Is there a “Marketing Technologist” role in your organization or in organizations you know of? Should there be? What should their responsibilities be?

I’m the Director of Marketing Technology & Business Intelligence for ThomasNet, does that count? While I’m very fortunate to work for a company that realizes the importance of a formal marketing technology team, I can’t say that I know of many other people with marketing technology in their job title.

The most important responsibility of any marketing technologist is to act as a trusted advisor and navigator. A marketing technologist needs to be aware of marketing’s goals at all times, be on constant lookout for hazards that may arise on the way to those goals and always be looking for alternate means of achieving those goals.

For example in my own role, when I’m looking to help our clients to prove (and improve) the ROI of their investment in ThomasNet, I’m always listening to their concerns and looking for a connection to technology:

  • What applications already exist that we can leverage?
  • What can be tracked and quantified?
  • When technology alone simply can’t connect the dots, how can we prove the influence their investment had or modify their program to maximize their likelihood of getting a strong ROI

Over the years I’ve found that unless you’re aware of what’s available and what’s going on behind the scenes it’s often impossible to even realize opportunities you’re overlooking or to notice seemingly minor details that can haunt you for years to come. Likewise, if you wait until a project is fully scoped out before involving IT, they may be able to develop what you ask for but rarely are able to develop what you really wanted. On the flip side by working as a part of the marketing team, and keeping my ears open at all times, I’m able to jump in months before IT would typically become involved to explain said opportunities and risks.

While it will certainly take time for the title to be broadly adopted, I feel the role itself is very common. I found my own start in marketing technology by inviting myself to meetings no one thought I needed to attend and offering suggestions that no one asked for. I have no doubt that as marketing’s success continues to rely on its use and understanding of digital technologies, more people will continue to champion the cause and the formal role will quickly become a critical part of every successful team.

Where You Can Find Brian at the Gilbane Conference:

Track C: Content, Marketing, and the Customer Experience
Session C1. Q&A with Real Live Marketing Technologists
Tuesday, December, 3: 1:30 p.m. – 2:30 p.m.

[button link=”http://gilbaneconference.com/program” variation=”red”]Complete Program[/button] [button link=”http://gilbaneconference.com/schedule” variation=”red”]Conference Schedule[/button] [button link=”http://gilbaneconference.com/registration” variation=”red”]Register Today[/button]

Gilbane Conference Program Posted

The Gilbane Conference program has been posted.

The Gilbane Conference on Content and the Digital Experience will be held at the Westin Boston Waterfront, December 3-5, 2013. Join the content managers, marketers, marketing technologists, technology and executive strategists, and other industry thought leaders who are defining and building next generation digital experiences.

The conference includes 80+ speakers, 6 keynote presentations, 30 breakout sessions, and 6 half-day in-depth workshops. Also, in addition to the technology showcase there are 11 Product Lab or Case Study sessions open to all visitors.

You can also download a PDF of the advance program, just remember the website is more up-to-date with all the latest additions to the event.

Gilbane Conference Speaker Acceptance Notices

We have just sent out a batch of acceptance notices to those who submitted a proposal to speak at our conference in Boston this year. As we mentioned in a recent post, we had a record number of proposals this year and are only going to be able to include about 20% of them.

It will be another week or two before all acceptance notices are sent.

We will be emailing everyone who wanted to speak whether we can fit you in or not, but will be holding off until we are pretty sure about everyone’s status.

Thanks for your patience!

Thanks all for the Gilbane Conference speaker proposals

Thank you all for the Gilbane Conference speaker proposals. We received a record number this year even with a condensed timeframe for submissions. We also have a larger percentage of high quality proposals, fewer blatant sales pitches, and a greater percentage of proposals from women (Hmmm… correlation or causation?). We are now busy evaluating, organizing, and mapping proposals to the topic areas our audience needs to hear the most about.

If you have submitted a proposal it will be a couple of more weeks before most of you are notified.

Miss the deadline?

For all of you who missed the deadline for speaking proposals for this year’s conference, our policy is that we always accept proposals – in fact we accept them all year long if you use our  submission form – however, proposals received after the deadline for each conference miss the first review by the program committee and some of the early decisions. If we have two good proposals on the same topic the on-time proposal gets preference. Also, decisions are largely made on a rolling basis once the deadline passes, so if you have missed the deadline it is still a good idea to submit as soon as possible.

If there is a particular topic we need more proposals for we will post about it on this blog, so stay tuned.

Don’t miss the Gilbane Conference call for papers deadline

Every year we get a last minute rush of speaking proposals for the Gilbane Conference, and then… we get tons of emails asking when the deadline is, and then we get requests for an extra day or two, and then we get requests to consider proposals weeks after the deadline has passed. We have been extra diligent in getting the word out this year because there are always some late proposals that we wish we had seen sooner.

The deadline this year is June 30th July 7th, so don’t delay.

[button link=”https://gilbane.com/speaking-proposal-form/” variation=”red”]Submit Your Proposal[/button]

Here are the relevant links:

 

Gilbane Conference tracks:

Content, Marketing, and the Customer Experience
Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.

Content, Collaboration, and Employee Engagement
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Re-imagining the Future: Technology and the Postdigital Experience
Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.

Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

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