Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at https://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out!
Category: Content management & strategy (Page 109 of 468)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Nuxeo, the Open Source Enterprise Content Management (ECM) platform company, announced the availability of a new package in the Nuxeo Marketplace that connects Nuxeo Enterprise Platform (EP)-based applications and the open source Business Intelligence tool, Eclipse BIRT. The Nuxeo – BIRT Integration offers report design and access from within a Nuxeo ECM application. The Nuxeo – BIRT Integration offers integrated reporting capabilities on top of Nuxeo EP-based applications, enabling the design, rendering, and access of reports and analytics. The BIRT Engine has been integrated in Nuxeo EP, so that reporting capabilities are available without leaving the Nuxeo application, and security controls can be managed in one place. The Nuxeo – BIRT Integration package is available on the Nuxeo Marketplace. http://www.nuxeo.com/ http://www.eclipse.org/birt/phoenix/
Our 2011 report describing the current state of practice for globalizing multilingual marketing content is available now through March 31 exclusively through study sponsors Across Systems, ADAM Software, Lionbridge, and SDL.
Multilingual Marketing Content: Growing International Business With Global Content Value Chains features a major update of the global content value chain, Gilbane’s framework for helping companies plan and manage their globalization practices. The new value chain adds core competencies to the existing functional view of multilingual content processes, and it clearly ties the value chain to business outcomes.
Study data includes top business goals and objectives and the investments that marketing and localization managers are making in programs and initiatives that support those goals. The analysis covers what marketing organizations can learn from product content groups, who are generally further along the content globalization maturity curve.
The report will be available directly from the Gilbane website starting April 1. In the meantime, please visit a sponsor site to access the study, and check this blog for research highlights and insights.
e-Spirit AG has added the open source Liferay Portal to their range of possibilities for integration of the FirstSpirit content management system into enterprise portals. The module was developed in cooperation with e-Spirit’s technology partner USU. Integrating FirstSpirit in Liferay will allow organizations to create employee portals that combine Enterprise 2.0 functionality, IT applications, content and collaboration. Organizations will also be able to provide their employees with access to Web 2.0 functions such as forums, blogs and wikis and offering them a platform to efficiently organize collaboration and share information beyond individual departments. The new module will be available in May. http://www.e-spirit.com http://www.liferay.com/
Adobe Systems Incorporated announced the immediate availability of the Enterprise Edition of Adobe Digital Publishing Suite, a set of hosted software services and viewer technology to create, distribute, monetize and analyze digital magazines, newspapers and publications. With output aimed at Android tablets, RIM PlayBook, and iOS tablet devices, the Enterprise Edition is designed for large publishers to implement a custom tablet publishing solution without disrupting existing processes and infrastructure. Today’s news follows the announcement that Adobe Digital Publishing Suite will support both Apple App Store Subscriptions and Google One Pass for magazine and newspaper publishers. http://www.adobe.com/
Acquia announced the general availability release of Drupal Gardens 1.0 with new capabilities and pricing plans. Drupal Gardens is a way to build content-rich dynamic sites. Views provides Drupal Gardens with a collection of tools for site builders with the simplicity of software-as-a-service (SaaS) delivery. Without writing any code, Views allows creation of custom mashups or combinations of content, media, user profiles, and more. Site builders can point and click to pull together any information on their site and craft lists, grids, tables, reports, RSS feeds, and navigation. Views can also be configured to display different results based on visitor interactions, such as displaying posts submitted over the past month versus the most popular. With Views, Drupal Gardens sites can be assembled and deployed with dynamic content. Importantly, there is no lock-in for site builders and owners with Drupal Gardens’ OpenSaaS approach. If there is a need to add custom modules, simply export the complete site to Acquia Dev Cloud or your own hosting environment. Drupal Gardens is offering a tiered pricing structure ranging from individuals to large enterprises. drupalgardens.com
The official Google Translate for iPhone app is now available for download from the App Store. The new app has all of the features of the web app, as well as some new additions designed to improve translation experience. The new app accepts voice input for 15 languages, and—just like the web app—you can translate a word or phrase into one of more than 50 languages. For voice input, just press the microphone icon next to the text box and say what you want to translate. You can also listen to your translations spoken out loud in one of 23 different languages. This feature uses the same new speech synthesizer voices as the desktop version of Google Translate introduced last month. Another feature is the ability to easily enlarge the translated text to full-screen size. This way, it’s easier to read the text on the screen, or show the translation to the person you are communicating with. Just tap on the zoom icon to quickly zoom in. And the app also includes all of the major features of the web app, including the ability to view dictionary results for single words, access your starred translations and translation history even when offline, and support romanized text like Pinyin and Romaji. You can download Google Translate now from the App Store globally. The app is available in all iOS supported languages, but you’ll need an iPhone or iPod touch iOS version 3 or later. http://itunes.apple.com/us/app/google-translate/
2011 marks the launch of iCore CMS, a new web content management system designed for managing the entire workings of an online business. The iCore CMS is the brain child of Instani, a Microsoft Certified Partner delivering web design, SEO and mobile application development services to a global client base. iCore CMS allows businesses to manage all aspects of product management and customer relations through one user interface. Users can choose from a variety of free customer facing template designs with the option of custom design and development by the Instani team. All system updates are instantaneous and free for users, and affordable monthly payment plans allow businesses to choose a package best tailored to their requirements. iCore is a fully hosted CMS, particularly ideal for web designers who require something customisable and plug and play for their clients. iCore Content Management System is fully rebrandable and compatible with Dreamweaver software. iCore challenges the current capabilities of open source CMS by providing an unrestricted, highly secure and fully supported platform. www.icorecms.com
Subscribe to the Gilbane Advisor
