IBM has announced a cloud-based Web analytics and digital marketing suite aimed at helping its business customers automate online marketing campaigns across digital channels, such as Websites, social media networks and mobile phones. The new IBM offering combines software from the acquisitions of Coremetrics and Unica and provides analytics that help companies fine-tune marketing campaigns and create personalised offers in real-time across online channels. For example, businesses would be able to evaluate Facebook or Twitter activity, and offer tailored promotions delivered to their mobile devices on the fly. IBM’s suite also enables businesses to deliver and fine-tune digital marketing programmes based on what customers are doing offline. For instance, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. http://www.ibm.com
Category: Content management & strategy (Page 107 of 468)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
OpenText announced it has acquired Global 360 Holding Corporation, a provider of process and case management solutions. The acquisition continues OpenText’s expansion into business process management (BPM) market. The transaction purchase price is approximately $260 million, subject to customary purchase price and holdback adjustments. The transaction has closed in the first quarter of fiscal 2012 and is not part of the fiscal 2011 fourth quarter and year-end results of OpenText. In February 2011, OpenText also acquired Metastorm, which offers other solutions that complement Global 360, such as business process analysis and enterprise architecture software. http://www.opentext.com http://www.global360.com
Just back from the latest Localization World in beautiful Barcelona. Here are some quick highlights from the conference before they recede in the crush of day-to-day work.
The event continues to grow beyond its core audience of localization and translation professionals, attracting business and marketing managers from companies like Expedia, Fedex, and SAP. Of the practitioners attending our panel on global marketing communications, about half self-identified as marketing, the other half as localization managers supporting marketing. Hats off to conference organizers Ulrich Hennes and Donna Parrish for nurturing a program and venue that enables critical cross-functional interaction.
Speaking of our panel, we moderated a session entitled Global Marketing Communications: Bringing Order to Chaos. The core premise of the panel drew on the results of our 2011 study on multilingual marketing content, which revealed that the global content value chain for marketing content is very much in the formative phase. How are leading global companies making progress towards bringing stability and maturity to their globalization practices for marketing content? Speakers included Meritxell Guitart from Hogarth Worldwide, Sophie Hurst from SDL (speaking in her role as director of global corporate communications, not as SDL), and Amanda Lordan from Philips, who used a video to demonstrate Philips’ practice instead of just talking about it. Thanks to Meritxell, Sophie, and Amanda for sharing their experiences.
There was — finally! — a broader recognition of the position we have long taken regarding localization as a key element of an integrated content value chain, not as a standalone function that happens in a back office or black box. We were happy to see a session on CMS/TMS integration presented by Intel, for example, and references to eliminating language afterthought syndrome throughout the conference. The notion that a localization strategy is essential to mainstream business success was a consistent and prominent theme throughout the conference. Music to our ears, of course.
We left the conference with insights into what’s emerging as the new primary driver for investments in content globalization strategies, practices, and infrastructure. In 2011, it’s all about velocity — enabling the organization to operate effectively in an age of rapid change. While there is still much talk about audience engagement and customer experience, the tremendous pressure to deal with velocity was clearly top-of-mind for all attendees. This topic will be featured prominently in our analyst coverage in the weeks to come.
All in all, a great opportunity to spend a few thought-provoking days looking at the current state of content globalization and gleaning insights into what’s next, with the backdrop of a drop-dead gorgeous city as an added bonus.
Read more: https://gilbane.com/category/globalization-localization/
North Plains, LLC announced version 9 of their Digital Asset Management (DAM) system TeleScope, a release focused on helping companies build and manage the digital asset platforms. TeleScope 9 securely connects everyone who needs to work on, distribute, or use digital content no matter where they are. The major enhancements to TeleScope 9 to achieve this include: An HTML5 user interface designed to be easily usable by anyone, at any point in the digital asset lifecycle. Drag and drop of files accessed in TeleScope via a browser directly into desktop applications, simplifying and speeding critical manual editorial or distribution tasks; TeleScope Orchestration, a user-friendly visual workflow engine; Multilingual enhancements to fully support left-to-right and right-to-left language presentations, as well as the ability to see asset metadata in two or more languages side-by-side for international distributed teams. TeleScope is available as either software-as-a-service (SaaS) or installed on premise. http://www.northplains.com/
Box.net announced new integration with Google Docs. Box users can now create, edit and concurrently edit with Google Docs. In the announcing blog post, doubt was expressed by Box.net over Microsoft opening Office 365 to 3rd party developers like themselves, and thus implies that this integration with Google will be the focus of the Box.net platform for the foreseeable future. http://www.box.net/
Nuxeo, the Open Source Enterprise Content Management (ECM) platform company, announced a technology alliance with Hippo, a vendor of commercial Java Open Source Web Content Management. The two companies have built an ECM/WCM connector based on the OASIS CMIS (Content Management Interoperability Services) standard. Both Nuxeo and Hippo are open source, Java-based, CMIS-compliant platforms. The Nuxeo/Hippo connector benefits from a high degree of flexibility and ensures that content coming from other sources within the organization can be integrated into both platforms. Based on the CMIS standard, the connector allows for content from a Nuxeo-based ECM application to be accessible on a Hippo-based website. This eliminates the need to duplicate the information, and maintains the content history, validation workflow, versioning, and associated metadata. The connector is currently available as a service offering. http://www.nuxeo.com http://www.nuxeo.com http://www.onehippo.com/
SaaS content management system (CMS) Granite Horizon In The Cloud now provides enhanced mobile features as well as a new search engine (SEO) optimization tool. In The Cloud (ITC) subscribers now can easily deploy mobile apps to make use of their content in ways optimized for iPhone, iPad, and other mobile devices. Thanks to its new application programming interface (API), the information stored in the CMS can be consumed in attractive apps. A “canonical link” feature was introduced today as well. The CMS allows content to appear in multiple locations (for example, on the mobile version of the site as well as the main version). Other features deployed include an enhancement to the editorial interface and an improvement to the workflow system. http://granitehorizon.com
Mediafeedia announced an enterprise edition of its social content management software. The web-based Mediafeedia service connects to Facebook through its application programming interfaces and allows users to post directly to Facebook pages or schedule posts to be published later. Other social publishing products such as HootSuite support multiple social networks, but Mediafeedia wants to distinguish itself with its singular focus on Facebook. Many of the other social publishing tools were originally built around the features and limitations of Twitter and added Facebook support as an afterthought. In addition to publishing features, Mediafeedia offers Facebook monitoring services for large organizations. The Mediafeedia service will produce digest versions of those comment notifications for routine activity on a high-traffic pages and send special alerts based on keyword filters. So far, the main feature that distinguishes the enterprise edition is that posts are not labeled as posted via Mediafeedia (instead featuring the enterprise’s own branding). Free in its beta release, Mediafeedia is preparing to introduce a pro edition with additional page tab management features priced at $9 to $39 per month. The enterprise edition is priced at $199 to $3,000 a month, based on company size and page traffic volume. http://mediafeedia.com/
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