January 15, 2009, 12:00 noon ET
Worldwide economies are undergoing tremendous change. New markets emerge. Developing markets continue to take shape. Established markets wait for stability. Smart global organizations see the Web as a constant in the midst of all this change. It’s the most efficient and effective channel for reaching prospects and communicating with customers. Delivering the very best web experience is now a mandate for attracting, engaging, and retaining customers. As a result, web experience management (WEM) matters now more than ever.
Learn how global companies are using WEM to achieve business goals. The panel discusses strategies for centralized multi-site management, personalized content and promotions, and multilingual web communications. Speakers:

• Christoph Schacher, Head of New Media, Wienerberger AG
• Brendan Sullivan, Product Manager, Portals, Elsevier, e-Education Products
• Loren Weinberg, VP Marketing and Product Management, FatWire

The webinar discussion draws on the Gilbane white paper entitled Engage Me! Web Experience Management as the New Business Imperative.
Register today. Moderated by Gilbane Group. Hosted by FatWire.

The call for papers deadline for Gilbane San Francisco is January 14th, 2009.
See: https://gilbane.com/blog/2008/12/call_for_papers_deadline_gilba.html

The call for papers deadline for Gilbane San Francisco is January 14th, 2009.

Please see the conference description and topics below, and then follow the instructions and guidelines for submitting proposals at: https://gilbane.com/speaker_guidelines.html. Send any questions to speaking@gilbane.com.

The lines between many content technologies continues to blur, as they do for example, between Web publishing and social media. Web content management is not just about web pages in repositories, but is part of an integrated platform for presenting and interacting with customers, partners, employees, and other enterprise applications.

Social media outlets with varying characteristics are now channels that need to be included in content strategies. This does not mean you "manage" the content in the same way, or even at all in some cases, but it does mean you need to consider and understand the content and its flow, whether it is used as a new way to informally communicate, for project collaboration, or for engaging customers. Also the variety of tools you might use say, for improving project collaboration, managing regulated content, building an employee knowledge center, or multi-channel publishing, is quite diverse.

Given this evolution of technologies and products, squeezing topics into arbitrarily defined technology categories becomes, well, a bit arbitrary. So, at Gilbane San Francisco this year we are focusing on four broad areas of enterprise use of Web and content technologies. We’ll still be covering all of the technologies we traditionally cover, but are organizing them in a way that will make it easier for you to pick a customized conference track that meets your specific business objectives. We’ll also provide more guidance on specific business applications. For example, if you are interested in adding multi-lingual capability to your product support infrastructure, we’ll identify each conference session that would be appropriate to that task.

The four tracks are:

• Web Business & Engagement
  
• Managing Collaboration & Social Media: Internal & External
  
• Enterprise Content: Searching, Integrating & Publishing
  
• Content Infrastructures
  

In addition to covering "best practices", technology coverage within these four tracks includes:

• Web Content Management (WCM)
• Authoring
• Enterprise & Site Search, Text Analytics
  
• Semantic Technologies
  
• Social Media & Networking
  
• Multilingual Technologies
• Enterprise Content Management (ECM)
  
• Publishing
  
• XML