Sitecore announced the Sitecore Online Marketing Suite for organizations to unify Web content management capabilities, Web analytics and marketing automation for greater customer engagement and personalization. Sitecore’s Online Marketing Suite (OMS) helps marketers track and better understand their online visitors and initiatives. Sitecore’s new marketing suite provides Web analytics out-of-the-box, without coding. Content editors can profile their content upon creation, establishing the relevancy for segmentation analysis and the delivery of targeted content. The software then automatically develops profiles on site visitors based on browsing behavior, geographical IP identification, and data collected through forms and survey submissions. Using content delivery rules and filters, Sitecore delivers targeted, action-orientated content and offers. The Online Marketing Suite’s A/B and multivariate testing lets marketers define and execute tests. With Sitecore’s CMS delivering the website user interaction and experience, the OMS analytics data now tells the story of a site visitor’s experience. The software measures online advertising campaign effectiveness and increases the agility of the campaign with immediate correlation between campaign initiatives and specific website goals. The campaign tracking is integrated with the site visitor session detail, recording further interests and actions automatically and providing full insight into the actual ROI of campaigns. Sitecore’s Online Marketing Suite will be generally available on June 30, 2009. http://www.sitecore.net
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Deep Web Technologies introduced Search Builder, an automatic deep web search-engine creation tool. This tool enables Deep Web Technologies’ clients to personalize the federated search experience for particular individuals, departments, classrooms or other groups that require different default collections and/or a modified user experience when conducting deep web searches. In short, Search Builder makes it possible to deliver any number of individualized federated search portals within an organization. Search Builder allows administrators or authorized users to create as many federated search portals as needed, which represent privately branded search pages containing different default collections and search fields used for the search, as well as customized user experience. Future plans include integrating Search Builder into Deep Web Technologies’ free media sites, Mednar (http://www.mednar.com/), Biznar (http://www.biznar.com/), and ScienceResearch.com (http://www.scienceresearch.com/). http://www.deepwebtech.com/
EMC Corporation (NYSE:EMC) announced free, full-function developer editions of its enterprise content management (ECM) products and launched two new online communities dedicated to EMC Documentum and XML developers. Through the Documentum and XML communities, developers will have open access to resources that includes code samples, tutorials, full product documentation and “getting started” guides. EMC Documentum Content Server Developer Edition provides developers free access and offers a “one-click” deployment that can be run on a laptop so that developers can quickly start creating their Documentum-based solutions. EMC Documentum xDB Developer Edition provides developers a scalable, high performance, native XML database at no cost for development and testing. .NET Productivity Suite makes it easier for developers to conduct integrations with Microsoft applications such as SharePoint by allowing them to work exclusively in a Microsoft environment. EMC Documentum Content Services for Salesforce CRM allows developers to embed Documentum content services within Salesforce CRM. All products are available today. The free developer editions of Content Server and xDB are for development, testing and trial only. Standard licensing fees apply for production and run-time deployments. http://www.emc.com/
Hippo, developer of web-based, open source Enterprise Content Management (ECM) and Portal software, has launched a full product and support offering around the latest version of Apache Jetspeed, version 2.2 released on May 28th, supporting the Portal 2.0 specification. Hippo’s developers, with ten officially recognized committers already noted for their commitment to a range of The Apache Software Foundation’s projects, have contributed to the community effort to develop Jetspeed 2.2. Hippo’s close involvement in the Jetspeed community enables it to bring training, consulting and 24×7 support for the new version straight to the market, and to offer Jetspeed 1.x and 2.1 users an upgrade package and full support. Jetspeed is an open source Enterprise Information Portal using Java and XML to collect and present information from multiple sources via an intuitive and user-friendly interface. As a product of The Apache Software Foundation (ASF), one of the open source organizations dedicated to collaborative software development, Jetspeed is available for free under the business-friendly Apache License. Hippo’s own product range features full integration with Jetspeed 2.2, including Hippo CMS 7, the Hippo Site Toolkit and the integrated ECM suite. Its products provide organizations with solutions for content management and online collaboration. The new release, combined with Jetspeed’s track record of performance, stability and its unmatched support for open standards, is an ideal fit for the highly scalable collaborative intranet and web architectures built on Hippo’s products. http://www.onehippo.com
Gilbane San Francisco is next week, and soon after we’ll be switching our energies to our annual Boston conference. The 2009 dates are December 1-3, and we are returning to the Westin Copley hotel for our 6th year. The first important date is the call for papers deadline, which is June 15th. Instructions for submitting speaking proposals can be found at: https://gilbane.com/speaker_guidelines.html.
The track structure this year will be similar to what we are doing in San Francisco. We are still fiddling with the exact names and descriptions, but currently the tracks are:
- Web & Business Engagement
- Managing Collaboration with Colleagues and Customers
- Integrating, Searching & Publishing Enterprise Content
- Content Infrastructure Strategies
We’ll be continuing our focus on enterprise use of social software and how it integrates into various business applications. We’ll also be adding more coverage of mobile content strategies and technologies. The mobile channel is no longer just for pure consumer applications, but has a critical role to play in mainstream business applications, for collaborating and content delivery, and much more. "Smartphone" platforms are rapidly becoming at least as important as desktops, notebooks and netbooks. Some specific technology areas at the Boston conference will be:
- Web Content Management
- Enterprise Social Software
- Enterprise Mobile Content
- Authoring & Publishing
- Content Globalization
- XML & XBRL
- Enterprise & Site Search
- Semantic Technologies
- Enterprise Content Management
The preliminary Gilbane Boston 2009 site is live at http://gilbaneboston.com/. If you have questions about speaking proposals email us at speaking@gilbane.com.
UPDATE: We have just created a Twitter account for the conference: http://twitter.com/gilbaneboston, and we’ll use #gilbaneboston for the hashtag. We are going to use our main twitter account for Boston at http://twitter.com/gilbane .
Earlier comments in this blog referred to Autonomy ads in Information Week. They have continued throughout early 2009 with just the latest proclaiming “Autonomy Dominates Enterprise Search” in bold red and black, two of my favorite, eye-catching colors. Having read the publication for over ten years, I notice things that are different. Seeing a search company repeatedly showing up keeps me noticing because they are the first to spend on major advertising like this in an IT publication.
This week the predictable happened, it was an article by Information Week‘s Sr. VP focusing on Autonomy’s terrific business run in a tough economy. Fair enough – it happens all the time for big spenders.
I just want to remind readers that if you are a small unit in a large organization or a small or medium business, there are dozens of enterprise search solutions that will serve you extremely well, with much lower cost of ownership and startup effort than Autonomy. You do not need the biggest or fastest growing company’s products to get good or even excellent solutions. Furthermore, the chances of getting superior customer support and services from a more modest company, which is focused exclusively on search excellence, are much better.
Be sure to check out the offerings at the Gilbane Conference in San Francisco next week. A lot more guidance and good case studies will give you an earful of what else to consider. The search headliners at the conference with Hadley Reynolds moderating are:
E8. Search Survival Guide: Delivering Great Results
Speakers: Randy Woods, Co-founder & Executive VP, non-linear creations, Best Practices for Tuning Enterprise Search and Miles Kehoe, President, New Idea Engineering
E9/I5. The Next Big Thing: Tomorrow’s Search Revealed
Speakers: Stephen Arnold, ArnoldIT, What You Need to Know About Google Dataspaces and Jeff Fried, Senior Product Manager, Microsoft
E10/I6. Bringing it All Together: Perils and Pitfalls of Search Federation
Speakers: Helen Mitchell Curtis, Senior Program Director of Enterprise Solutions, MacFadden, Federated Search in a Disparate Environment, Larry Donahue, Chief Operating Officer & Corporate Counsel, Deep Web Technologies, Federated Search: True Enterprise Search and Jeff Fried, Senior Product Manager, Microsoft
E11/I7. The Special Case of Categories – and Where To Find Them
Speakers: Joseph Busch, Founder, Taxonomy Strategies, Taxonomy Validation, and Arje Cahn, CTO, Hippo, Find What You Need in Unstructured Content with the Help of Others (and your CMS): Demo of Wikipedia with Faceted Search
E12/I8. It’s Easier with Structure: Leveraging Markup for Better Search
Speakers: Dianne Burley, Industry Specialist, Nstein Technologies, Semantic Search and J. Brooke Aker, CEO, Expert System, A 3-Step Walk Through ECM Using Semantics
E13/I9. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
Looking forward to seeing many of you next week at Gilbane San Francisco. Whether you will be there or not, you can suggest questions to ask our analyst panel. Each of the panelists have specific areas of expertise covering web content management, web governance, enterprise social software and social media, collaboration, and enterprise search. The panel is a keynote session after the two keynote presentations from Microsoft and Adobe, so we’ll also be covering reactions to those. You can submit your questions directly to me via a comment, email, or twitter (DM or post using the hashtag #gilbanesf).
Registration for the conference is still open and will be available on-site. If you register in advance you can still get a $200. discount using GILBANE as the discount code. There is no charge for the keynotes or the technology demonstrations or product labs.
K2. Keynote Analyst Panel
We invite industry analysts from many different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.
Moderator: Frank Gilbane
Panelists:
Jeremiah Owyang, Senior Analyst, Social Computing, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Larry Hawes, Lead Analyst, Collaboration and Enterprise Social Software, Gilbane Group
Lisa Welchman, Founding Partner, WelchmanPierpoint
June 17, 11:00 am ET
The challenges facing FICO, a leading supplier of decision management analytics, applications and tools, will sound familiar to global organizations: the need to streamline product and content development lifecycles, support global expansion with accurate and timely localization and translation processes, and satisfy customers worldwide with consistent, quality experience. What makes FICO’s story unique is its strategic and proactive approach to addressing them.
With a successful business case based on reuse as a “first principle,” FICO is building an enterprise content infrastructure that includes XML and DITA, component content management, translation memory and terminology management, and automated publishing. Learn how FICO is aligning global content practices with the company’s business goals and objectives. If you need to spark that “aha!” moment within your organization, you won’t want to miss this webinar event. Topics:
- Reuse as the tipping point: the synergies of component approaches to product and content development
- Implementing an end-to-end global information strategy
- The value of content agility in FICO’s global business strategy
Speakers:
- Leonor Ciarlone, Senior Analyst, Gilbane Group
- Carroll Rotkel, Director, Product Documentation, FICO
- Howard Schwartz, Ph.D., VP Content Management, SDL Trisoft
Registration is open. Sponsored by SDL.
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