McAfee, Inc. and Adobe Systems Inc. have announced a global alliance partnership to jointly deliver new solutions that should offer more comprehensive security to both companies’ customers. Together, McAfee and Adobe will deliver an integrated Data Loss Prevention (DLP) and Enterprise Digital Rights Management (DRM) solution to expand the reach of data protection beyond the enterprise boundaries. The combination of McAfee’s experience in policy-based data classification with Adobe’s experience in policy-based document protection should allow organizations to secure critical business information such as intellectual property or regulatory compliance data. With this new solution, organizations worldwide can automatically apply access control to sensitive information based on classification of the data, then enforce corporate governance policies to reduce information loss. Further, as part of the partnership, McAfee has made a free diagnostic tool, McAfee Security Scan, available as an optional download to customers when installing Adobe Reader and Adobe Flash Player software from Adobe.com. The McAfee tool enables consumers to check for anti-virus software and firewall protection on their computers. When the scan is complete, users see a report detailing the presence and status of security protection, and are presented with special offers for McAfee security software. http://www.mcafee.com/ http://www.adobe.com/
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Telerik announced the launch of a new marketplace for add-ons for its Sitefinity ASP.NET content management system (CMS). The marketplace should allow the rapidly growing Sitefinity community to share and sell controls, modules, themes and templates for Sitefinity ASP.NET CMS. In addition, the marketplace will offer a number of free tools and resources contributed by Sitefinity MVPs and community members that are available for immediate download including ‘Site Map’ control, ‘Tab Links,’ ‘What’s New’ control and many others. Telerik also announced a community wide call for submissions to the marketplace. Developers submitting an add-on by the end of October will be eligible to win prizes including a free Sitefinity license. http://www.telerik.com/ Submissions: http://www.sitefinity.com/marketplace/submit-module.aspx
See our new Best Practice Profile Series. They are free to download. The first three profiles include:
Partnerpedia announced that its Private Networks online partner community and channel enablement solution will be integrated with Twitter for content syndication and B2B social networking. Companies should be able to stream corporate Twitter feeds directly to their profiles in Private Networks, providing updates to the community. The added feature also incorporates syndicating content published in Partnerpedia for sharing through Twitter. Expanding on Partnerpedia Private Networks’ customized branding options, companies link their corporate profiles on social networking sites to their corresponding profile in the Private Networks community. This should enable companies to extend communications beyond the Partnerpedia community and increase exposure to new potential partners. An extension of Partnerpedia’s free Open Community, Private Networks helps companies to create a privately branded online community for their network of partners. Leveraging social media, collaboration and sales enablement tools, Private Networks is designed to accelerate company business through partners. Twitter integration for Private Networks should be available at the end of October 2009 at no additional cost. https://www.partnerpedia.com/
Second in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.
We spoke with Joan Lasselle, President of Lasselle Ramsay. Lasselle Ramsay is a service provider that designs solutions for content and learning that align how users work with the information needed to achieve business results. We talked with Joan about her company, why they supported the research, and what surprised her about the results.
Gilbane: How does your company support the value chain for global product content? (i.e., what does your company do?)
Lasselle: Lasselle Ramsay is a professional service provider, not a reseller or technology integrator. We focus on helping companies develop new product content. Our work spans the value chain, ranging from engineering (at the point of origin), to technical marketing and technical documentation, to learning organizations and support teams. We also look at the extended value chain, which includes partners, suppliers (like translation service providers), and customers.
We encourage our clients to operate in both the strategic and tactical domains, providing them with a strategic vision, and helping implement an infrastructure that can deliver structured and unstructured multilingual content.
Gilbane: Why did you choose to sponsor the Gilbane research?
Lasselle: One of our goals as a service provider is to add value at each stage across the chain. This research study enables us to discover and share the experience and perspective of industry leaders with Lasselle Ramsay clients. We chose this particular study because of the in-depth research, as well as Gilbane’s domain expertise and independence.
Gilbane: What, in your opinion, is the most relevant/compelling/interesting result reported in the study?
Lasselle: Gilbane’s report sheds light on two key issues that our clients face: the need to address content within the context of larger business trends [referred to as megatrends in the study], and the importance of process improvements. First, companies today are challenged repeatedly to address adverse economic pressures at the same time they respond to the megatrends, such as the evolving basis of competitive advantage. The report makes clear that companies must take measures to address these megatrends in their content practices, or risk being left behind. Even in the face of negative economics and an endless and escalating flood of new data, they cannot sit back and wait. Second, the report illustrates how organizations can benefit from improving cross-functional processes. In many companies, for example, engineering and tech pubs each have their own authoring, content management, translation, and publishing, and neither group shares any processes or tools. What a lost opportunity! Just think of how much they could lower costs and speed time to market if they coordinated processes and collaborated on process improvements.
For insights into the megatrends that are shaping content globalization practices, see “Market Context” on page 9 of the report. You can also read about how Lasselle Ramsay contributed to global content value chain development at Hewlett-Packard. Download the study for free.
eTouch SamePage has announced it has released SamePage version 4.2 with a customizable dashboard, stronger e-mail integration and advanced plug-in features in order to meet the needs of a remote and social-media friendly workforce. SamePage version 4.2 includes a number of new features important to remote and knowledge management workers including: advanced email integration that enables remote workers to more easily ‘wikify’ content from any smartphone; dynamic portal-like dashboard with drag and drop widgets that can be personalized at company and individual levels, eliminating the need for a separate intranet portal product; a wide selection of new plug-ins that can be customized for each enterprise, including tag cloud and project member plug-ins, among others; more detailed analytics, usage and content reports for administrators; ratings on Blog posts and more blog analytics; Support for Microsoft Office 2007; WYSIWYG enhancements to further simplify the user interface; and increased privileges for the system user or administrator to manage pages and projects. http://www.etouch.net/
We are ramping up for our annual Boston conference, and the program is mostly complete. Our tagline this year is “Content, Collaboration & Customers”, and as usual, we’ll be discussing a wide range of related topics and covering all the important trends. Four areas we are paying extra attention too are:
Managing enterprise social content. This should not be a surprise. The increasing use of social software in business and government environments for both internal and customer communications means more content, of a different kind, to be managed.
Managing enterprise mobile content. Smartphones are replacing noteboooks and desktops as clients for many enterprise applications, and complementing them for even more. Mobile is another enterprise channel with unique content requirements.
SharePoint & Office 2010 and web content management. As the SharePoint surge continues with the upcoming release of 2010, early signs point to increased emphasis on web content management and integration between WCM, Office and SharePoint. How will this affect the content management market?
E-government & transparency. We are seeing a lot of activity here among both state and federal agencies, and there are special content management challenges that in many (most?) projects mean integrating new technologies and practices (e.g., social software) with established information management approaches (e.g., XML, XBRL).
Stay tuned for updates, or follow the conference on Twitter at http://twitter.com/gilbaneboston.
Jive has announced Jive Market Engagement, a new solution that combines the power of social media monitoring with Social Business Software. Jive’s Market Engagement Solution aims to help organizations implement a unified social media strategy to interact with customers. The solution helps to socialize observations from Twitter, Facebook, blogs, and other online sources to move faster in the moment of pain or the moment of opportunity. While a small percentage of organizations use monitoring tools, most companies rely on a patchwork of alerts, people, and email to stay on top of conversations. While these approaches may help organizations listen in on the river of conversations occurring across the social web, they certainly don’t allow companies to measure, share and engage with insights in a productive and timely way. Organizations should be able to listen, measure, engage and share insights using Jive Market Engagement to identify real-time issues, collaborate with a set of colleagues internally and ultimately more and engage in active dialogues with customers and influencers. The Jive Market Engagement Solution is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden the social conversations with a company. The “war room” environment allows for rapid decision- making from the right people within the organization. These observations are then consolidated into market summary reports, what Jive calls “Viewpoints.” Viewpoints can be shared within an organization to foster collaboration and to develop and implement appropriate responses. Jive Market Engagement also provides the ability to analyze the effectiveness of those responses. www.jivesoftware.com/
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