Author: Mary Laplante (Page 7 of 13)

Webinar: Searching for Hidden (Content) Treasure

June 6, 2008 / Mary Laplante / 0 Comments

Thursday, June 26 2008, 1:00 PM – 2:00 PM EDT

Richly-formatted reports, often automatically generated by enterprise applications, contain a wealth of information that companies can use to accelerate efficient decision-making or quick diagnosis of customer problems. But business managers and users have long been stymied by complicated technology tools. They need simple, specialized search to aggregate content already output in formats they understand, reports hidden because of far-flung enterprise distribution and storage.

Apps Associates, Oracle, and The Gilbane Group join forces to illustrate the potential simplicity for harvesting the value data hidden in rich content that already exists. Topics include:

The pain points involved in harvesting valuable data in enterprise reports.
The technology capabilities that are required to address the pain.
The solutions that combine these capabilities to deliver application-ready report search.

The panel will also discuss real-world business scenarios that illustrate the value of enterprise search solutions that are fine-tuned for reports. Participants are Lynda Moulton, Lead Analyst for Enterprise Search, Gilbane Group; Jinyu Wang, Principle Product Manager, Oracle Secure Enterprise Search; and Ajay Kapur, Principal and VP – Product Development, Apps Associates.

Moderated by Gilbane Group. Sponsored and hosted by Apps Associates. Registration is open at: https://www1.gotomeeting.com/register/176132958

Webinar: Get (and Keep) Customers with Web Experience Management

May 20, 2008 / Mary Laplante / 0 Comments

Updated August 7
Thursday, June 5, 12:00 noon ET
Customers want more and better. More and better content. More and better capabilities for finding products and services. More and better capabilities for evaluating, trying, and buying. More and better capabilities for collaborating. The trends are clear. Customer engagement is the goal, web experience management the strategy. But how to make it happen?
Gilbane’s Bill Trippe, FatWire president and CEO Yogesh Gupta, and web experts at Linksys and the Colorado Department of Transportation discuss trends, required capabilities, and real applications in this online panel discussion. Learn how how your company can deliver highly personalized, interactive experiences with a solid WCM foundation and engagement building blocks such as dynamic content, optimization, collaboration and community.
Register today for Web Experience Management: Essentials for Engaging Customers and Winning Loyalty. Participation is limited, so sign up early.
Sponsored by FatWire.
Update: The recorded webinar is now available for viewing.

Gilbane San Francisco: We’re on the Air

May 8, 2008 / Mary Laplante / 0 Comments

The recording of the Internet radio broadcast that Bill and I did last week with Scott Draughon is now available for listening and download. Scroll down to May 1 on the past programs page on mytechnologylawyer.com. The broadcast focused on hot topics at Gilbane San Francisco, June 18-20.

One highlight of the show is the segment with Bill Rosenblatt, recognized authority on enterprise rights management and progam lead on Gilbane’s upcoming research on Enterprise Rights Management: Business Imperatives and Implementation Readiness. Bill provided an overview of ERM technology and its use for enterprise content, which will be the focus of a panel in San Francisco. Read more about our upcoming report on ERM adoption. There’s still time to take the survey.

The broadcast also featured a segment with Brad Kain, co-founder and president of Quoin, who’s talking about XML content strategies in San Francisco; a summary of our coverage of enterprise search topics; and a nod to the session on software-as-a-service, with senior executives of some of the leading suppliers of SaaS solutions for content management.

We’ll be doing at least one more Internet radio show prior to Gilbane San Francisco. Please send us an email if there’s a topic of specific interest to you and your colleagues.

Webinar: Analytics-Driven Web Content

April 17, 2008 / Mary Laplante / 0 Comments

Thursday, May 8, 1:00 pm ET
Customers expect more than a one-size-fits-all web experience. They want “my-size-fits-me” content every time they interact with your company. Or they don’t come back.
In this webinar, marketing managers learn the latest approaches to using knowledge about visitors and behaviors to drive dynamic content delivery. Tony White, Gilbane’s lead analyst for web content management, and Brett Zucker, CTO for Bridgeline Software, discuss emerging technologies for serving up analytics-driven content that attracts customers, engenders loyalty, and improves site ROI. The webinar is sponsored by Bridgeline Software.
Registration is open.

XML In Practice White Papers Now Available

April 11, 2008 / Mary Laplante / 0 Comments

White papers on W3C standards in practice and component content management in practice are now available in the Gilbane white paper library.

Using XML and Databases: W3C Standards in Practice serves as a handy reference guide to the current status of the major XML standards.

Component Content Management in Practice: Meeting the Demands of the Most Complex Content Applications provides an overview of the requirements for technology that manages content at a granular level. To quote the executive summary:

[The paper] compares the requirements of component content management with the capabilities of more general content management technologies, notably web content management and document management. It then looks at the technology behind CCMS in depth, and concludes with example applications where CCMS can have the most impact on an enterprise.

No registration is required to read or download the papers.

Reminder: Webinar on Translation-Oriented Authoring

April 7, 2008 / Mary Laplante

When: April 9, 11:00 am ET
What: Inconsistencies in source documentation and their impact on translation costs and downstream processes, and how your company can address the problems
Who: across Systems, language services provider Argo Translation, Inc., Quad/Graphics, and Gilbane Group
How: Register now.
For more information, visit the Gilbane globalization blog.

Globalization is Hoppin’

March 16, 2008 / Mary Laplante / 0 Comments

Just a quick observation about the March 11 edition of Gilbane’s email news round-up. Five of the ten “news-of-note” summaries were developments in the globalization space that we cover in this blog.

Across Systems formally establishes presence in North America.
Translations.com merges with Alchemy.
Clay Tablet partners with Oracle.
Sajan releases new search-and-match technology for multilingual content.
MultiCorpora offers packaged solutions for corporate translation applications.

More evidence that there’s lots shaking in the world of people, process, and technology for multilingual business communications.

A Sharp Stick in the Eye: Tying $$ to Multilingual Content

February 20, 2008 / Mary Laplante / 0 Comments

Hewlett-Packard has long been a poster child for the application of people, process, and technology to content globalization solutions. The Gilbane case study on HP documented the company’s commitment to satisfying customers in their local langauges. The mandate for multilingual content was made clear by the then-VP of content and product data management: 90% of HP’s customers buy based on content, not on touching the product.
The importance of investment in content globalization solutions was driven home once again with HP’s announcement of quarterly earnings on Feb 19. Overall, the company posted a 38% increase in earnings and a 13% rise in revenue for its fiscal first quarter. Of note to our readers:

In its first quarter, H-P’s results were fueled by strong sales in its personal-computer division and robust sales overseas, particularly in markets such as Brazil, Russia, India and China. International markets accounted for 69% of H-P’s revenue for the quarter.

Put these results together with customer buying patterns.

69% of the company’s revenues were in markets outside the US.
90% of customers buy based content, not on touching the product.

Can there be any more compelling reason to develop a multilingual content strategy? And invest in people, process, and technology to execute against it?