Author: Frank Gilbane (Page 44 of 74)

Gilbane Boston speaking proposals deadline

May 20, 2011 / Frank Gilbane / 0 Comments

Update – We have received a phenomenal number of proposals – almost 50% more than last year. We have also had a huge number of requests for extensions, so we have extended the deadline for speaking proposals through next week – until May 28th. Don’t delay though, as our program committee is already pouring over the proposals we have.

Proposal Deadline: May 16th 28th, 2011

The Gilbane conference is all about helping organizations apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. We bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

To submit a proposal for a presentation or panel to contribute your expertise and experience, please see the topics below listed for the four tracks, then follow the instructions and guidelines for submitting proposals using our proposal submission form. Send any questions to speaking@gilbaneboston.com.

You can also learn more by visiting the conference website at http://gilbaneboston.com, where you can also see information from our 2010 conference.

Customers & Engagement track
Topics to be covered include: Web content management, content strategies, analytics, web design and UI, social media, digital and cross channel marketing, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile devices, e-commerce, search engine optimization. Read more

Colleagues & Collaboration track
Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies. Read more

Content Technologies track
Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies. Read more

Cross-channel Publishing track
Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML. Read more

http://gilbaneboston.com/speaker_guidelines.html

Follow the conference on Twitter at http://twitter.com/gilbaneboston. Tag: gilbaneboston

Questions?: speaking@gilbaneboston.com

Sneak peek at the conference community site to be announced next week.

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

April 14, 2011 / Frank Gilbane / 0 Comments

Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at https://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out!

“Extreme multi-channel publishing” and other trends for 2011

January 7, 2011 / Frank Gilbane / 0 Comments

I hadn’t planned this post on trends but ended-up creating a list for a colleague who was helping a client, and I was definitely overdue to post something. These are in no particular order, and there is a lot more to say about each of them. There are other trends of course, but these are especially relevant to our coverage of content technologies and to Outsell/Gilbane clients.

Marketing and IT continue to learn how to work together as marketing assumes a bigger role in control of digital technology for all customer engagement.
Content strategy gets more respect.
Mobile confusion reigns – which platforms, which formats, apps vs. mobile web and which apps make sense, what workflows, etc.
“Extreme multi-channel” publishing reality hits. You thought web plus print was a challenge?
Enterprise applications start including mobile and don’t look back.
“Apps” approach to software distribution expands beyond mobile.
The line between pads and notebooks blurs in both user interface and function.
Spending on digital channels continues to grow ahead of curve.
Enterprise social platform growth stagnates, consumer social platforms continue to grow, but with little direct application to enterprise beyond feature or UI ideas.
Business model experimentation accelerates in content businesses.

Call for papers for Gilbane Boston – deadline June 14

June 8, 2010 / Frank Gilbane / 0 Comments

Given the popularity of the presentations / topics at our recent San Francisco conference we are organizing the Boston conference around the same theme (Customers, Collaboration, Content) and tracks (Customers & Engagement, Colleagues & Collaboration, Content Technology, Content Publishing).

You can find out more about what we covered in SF from the GilbaneSF-Tweetstream, from Sue Anne’s post below, from the videos before and during the conference, and elsewhere.

See detailed instructions for submitting proposals, and send speaking proposals to speaking@gilbane.com. No sales or marketing presentations please.

The deadline for proposals is June 14, 2010.

What’s Happening at Gilbane San Francisco

May 13, 2010 / Frank Gilbane / 0 Comments

We’ve been providing regular updates on Gilbane San Francisco over on our dedicated announcements and press release blog, as well as on Twitter, but since not everybody subscribes to either of those, here is a quick summary for both conference attendees and technology exhibit visitors, with links.

Open to all:

Opening Keynote session with: Jeremiah Owyang, Partner, Customer Strategy, Altimeter Group & Daniel W. Rasmus, Strategist, Author, Listening to the Future
Industry Analyst Debate: What’s Real, What’s Hype, and What’s Coming with: Forrester, Gilbane, IDC, The Real Story Group (CMS Watch)
Technology showcase with 34 content management technology vendors
Sponsor Reception, Wednesday May 19
Access to Product Labs on Wednesday and Thursday

Conference options:

Four different conference packages
Four in-depth pre-conference workshops
CM Pros (Content Management Professionals) Summit
Thirty-one conference sessions with the industry’s best, and most fun, speakers
Register

Follow the conference Twitter stream. The main hashtag is #gilbanesf. You can join (dm @gilbane sf) or follow the list of twitterers at Gilbane San Francisco.

Hope to see you there.

Ask the Analysts about Content Technologies & Strategies

May 4, 2010 / Frank Gilbane

Or collaboration, enterprise social software, search, analytics, market trends, customer engagement strategies, intranet architectures, multi-channel publishing …, or a prediction one of us has previously made that was prescient or presumptuous.

To learn more about the analysts on the panel including links to their blogs and Twitter accounts click on their name below.

K2. Industry Analyst Keynote Debate: Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming – May 19th 4:00pm – 5pm, Westin Market St, San Francisco

We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, or fourth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Panelists:

Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

How to submit questions:

If they are short enough, DM @gilbanesf or tag a tweet with #gilbanesf
Comment on this post

http://gilbanesf.com

Marketing, Web Content Management, and Social Software

April 9, 2010 / Frank Gilbane / 0 Comments

At the industry analyst session at Gilbane Boston last December, one of the points of discussion was how well spending on web content management systems had held up during the depths of the recession compared to other parts of IT budgets. Everyone on the panel agreed, and Forrester and IDC both mentioned research showing a healthy market for WCM and expected growth (if someone remembers the numbers please comment). This was a surprise to much of the audience, but obviously not to the vendors (well, at least to those reaping the benefit).

Why has/is web content management growing? The one word answer is ‘marketing’ – not vendor marketing, although they are mostly in tune with, and encouraging, the more aggressive pro-activeness of enterprise marketers. And why are marketing executives now better at demanding, and getting, budgets for WCM? There are a number of reasons, including the paradoxical “to save money” (system costs have come down, large system service contracts costs have not, and SaaS solutions and open source solutions are growing). Most importantly however, is that most organizations have finally figured out that ‘marketing’ means ‘multi-channel, digital, and interactive/social marketing’. This is fundamental. The companies who took advantage of the recession to invest in learning what this means, experimenting with tools, customer interactions, and system integrations, have gotten a bit of a head start, but nobody can ignore this – this is not a ‘nice to have’.

Why is the focus on ‘web content management’ and not something else? All product categories are fluid, and eventually there will be a category, buzzword/phrase TBD, for multi-channel content management that includes tools for social, mobile, tablet, channels etc. But for the foreseeable future, the corporate website(s) will be the hub, however it is accessed.

Well, all I really meant to do in this post was point to the special guide to marketing-focused sessions at Gilbane San Francisco in May, but now you know why. These sessions will also be useful for those in IT (along with our technology track) who support marketing initiatives.

Ian Truscott Joins Gilbane Group as Senior Analyst in UK

April 1, 2010 / Frank Gilbane / 0 Comments

I am very happy to announce the addition of Ian Truscott to our team as a Gilbane Group Senior Analyst based in London. We have had customers in Europe for many years and have wanted to expand our business with a local presence, so Ian is an especially welcome addition. Ian’s focus will be on Web Content Management, which remains our largest area of consulting, and has become even more important with the increasing influence and activity of enterprise marketing in web content strategies and purchases.

Ian comes to us from Alterian, where he was VP, WCM Product Strategy. Alterian sells a platform that combines web content management, marketing campaign management and social media monitoring tools.

A little more on Ian from his summary on LinkedIn:
“… fifteen years of enterprise software experience, ten of which working with web content management. This experience has come as a CTO, in product marketing, product development, sales and consulting – from starting my career as a computer operator and UNIX administrator. A strong web content management pedigree, having focused on web technologies for the last ten years, working with some of the major vendors and pioneers in this area. During this time I have taken various products to market, engaging with a broad range of organisations (including McDonalds, Diageo, AstraZeneca, WWE and Glaxo) and large central government departments while living and working in the USA and UK. ”

You can reach Ian at: ian@gilbane.com, or: +44 (0) 203 137 9600. Ian is an active Twitterer at @iantruscott. You can also meet Ian if you will be at our conference in San Francisco in May. You might even find Ian together with our Senior Analyst Scott Liewehr in the hotel pub amid a gaggle of other CMS industry insiders.

Welcome Ian!

(Disclosure: Alterian has been a Gilbane client, and in keeping with our strict vendor neutral policy and our ethics policy regarding clients, Alterian was fully supportive of Ian joining us, and Ian has sold all his shares in the company.)