Sitecore announced it has completed transition of its core CMS solution including personalization and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud. The release will help brands with speed to market in the implementation of customer experiences, simplifying design and deployment, and eliminating upgrades. With XM Cloud, marketers can instantly create, manage and deliver engaging omnichannel experiences with an enterprise-ready CMS.
For business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere as well as embedded testing & personalization, and integrated visitor analytics. For developers, XM Cloud can be used with headless development techniques and will work with modern frontend frameworks and support all deployment scenarios.
With Sitecore XM Cloud, the company’s entire Digital Experience Platform can now provide brands and marketers with:
- Composability – all of Sitecore’s platform solutions can now be purchased independently and will fit in a best-of-breed marketing technology stack
- On-the-Fly Engagement – rapidly create experiences to meet constantly evolving market needs
- Multi-channel content management – create content once and reuse across any channel and experience
- Simplicity for marketers – business-focused tools and intuitive content authoring workflows
