Featured session:
Brand Content Strategies
“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.
Tuesday, November 28: 10:30 a.m. – 11:30 p.m.
*Register today to save your seat and use priority code 100FG17 for an extra discount*
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Moderator:
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
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Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts
Measuring your translation ROI, Starwood’s model
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John Johnston, Director, Digital Marketing, Volvo Construction Equipment
Targeting Content for the Right Location
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Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017
