Curated content for content, computing, and digital experience professionsals

Month: August 2017

Gilbane Advisor 8-23-17 — Health data computing, PWAs, blockchain & syndication, don’t “get started”

iPhone health-computing hub

CB Insights found a new Apple patent for an “Electronic Device That Computes Health Data”. The examples use an iPhone, but the patent covers any computing device with “a camera, an ambient light sensor, and a proximity sensor”. This covers Apple’s current main products, and will certainly cover future versions of some of their wearable products.

Apple patent Electronic Device That Computes Health Data

Needless to say, a combination of integrated Apple devices computing health data in concert, in addition to communicating with third party devices and apps, is a powerfully flexible hub environment. This model plays to Apples strengths, is applicable to other IoT applications, and suggestive of future strategy.

When Apple launched the watch I argued that the watch was meant to be a general-purpose computing device, and as such the most likely successor to the iPhone, and that health would be a focus because “fitness is a great way to enter into the much larger healthcare opportunity, which in turn provides an environment to learn about new user experience

technology and the complex device integration and data sharing necessary for it, and other complicated applications of general purpose computing.” The other candidate is glasses, but we’ll see. In any case, the devices will be working together.

In the meantime check out this patent. Read More

Health care – it’s about the data

Health care data includes much more than individual and aggregate tracking. How the data is analyzed, used, and shared, by patients, providers, and payers provides an even larger opportunity to improve care and reduce costs. In spite of the challenges caused by proprietary health data systems — which still seriously need to be dealt with — there is some encouraging activity. For couple of examples Read More here, and here

Apple signals it’s willing to let next-gen web apps compete with iOS apps

Translation: Apple is adding support for “Service Workers” to WebKit, which means that Safari will be able to support Progressive Web Apps (PWAs). PWAs, developed by Google engineers to allow mobile web apps to better compete with native apps are supported by Google, Mozilla, Opera, and Microsoft browsers and appear to be a hit with developers. This support is obviously important for both Apple customers and the open web. Read More

Introducing the news business’ first “initial coin offering”: Ethereum to the rescue?

Blockchain, in the abstract, can do for content supply systems what it is touted to do best: speed up supply chains. By making more transparent all the steps with the content origination, permissioning, pricing and billing reuse chain, it presumably may speed the business of syndication sales. Read More

“Get Started” stops users

Get Started buttons and other ambiguous calls-to-action can degrade the user experience and should be avoided… This button is often the most prominent and enticing call-to-action on the homepage, and can appear to be the right path for nearly every activity a user is looking to complete… But when this button lands naïve users into a complex flow instead of providing them with the basic information they expected, people lose trust and become annoyed with the site. Read More

Also…

Origin is critical context… Distributed and syndicated content: what’s wrong with this picture?  via W3C.org

In three weeks Amazon’s 1-click Patent is Expiring via the Hustle 

In 2017, the one thing every digital-native news outlet needs is a newsletter (not an app) via NiemanLab

Is it really either/or?… Personas vs. Jobs-to-Be-Done via Nielsen Norman

Fun… Hill for the data scientist: an xkcd story via livefreeordichotomize

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

 

The Gilbane Digital Content Conference program is live

Gilbane Digital Content Conference 2017

See the conference program and workshops

Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including:

  • How to architect and build digital experiences around your customer’s journey
  • Successful examples of multichannel content architectures for B2B and B2C
  • The importance of integrating content and ecommerce systems, strategy, and measurement
  • What you can do today with AI technologies to engage more deeply with customers, and extend your reach
  • How to choose martech suites, conversational apps, and content marketing software
  • Content strategies for global brands, publishers, and multilingual collaboration applications
  • What you need to know about the latest web and mobile development technologies
  • How to increase the lifetime value of your content assets

Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, collaboration, business intelligence or other marketing or enterprise system, join us to learn what your B2B and B2C peers are doing, and what industry analysts, technologists, and service providers are recommending.

We hope to see you in Boston at this year’s Gilbane Digital Content Conference!