Conference: November 29 – 30 and Workshops: December 1 Boston Fairmont Copley Plaza
Join our highly-respected international experts for a deep dive following our two-day conference. Register and save your seat today!
Thursday, December 1: 9:00 – 12:00
Building a Business Case for a Modern Intranet – learn more
Sara Redin, Founder, Redin Consult
An Anatomy of a Digital Audit – learn more Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
The Right Way to Select Digital Content Technology – learn more Tony Byrne, Founder, Real Story Group
Thursday, December, 1: 1:00 – 4:00
Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience – learn more Cathy McKnight, Vice President, Consulting, Digital Clarity Group
Designing Taxonomies and Metadata for CMS Implementation – learn more
Hope you had a fantastic summer. We are back from vacation and our new school-year resolution is to publish more bite-sized issues more frequently – tougher curation and quicker delivery to you.
Beyond the iPhone
is the watch, as the next general purpose personal computer that is. I still think that has always been Apple’s plan, with fitness a viable commercial entry point and learning path to the much larger health care market and everything else. In this regard the AirPods were the most interesting of the recent announcements. As Ben Thompson points out…
… one of the devices that pairs with AirPods is the Apple Watch, which received its own update, including GPS. The GPS addition was part of a heavy focus on health-and-fitness, but it is also another step down the road towards a Watch that has its own cellular connection, and when that future arrives the iPhone will quite suddenly shift from indispensable to optional. Simply strap on your Watch, put in your AirPods, and, thanks to Siri, you have everything you need… just as the iPhone makes far more sense as a digital hub than the Mac, the Watch will one day be the best hub yet. Read More
Facebook’s Power Struggle Over App Links
This long slow cold war requires monitoring by marketers, developers, and publishers. The Information’s Cory Weinberg is watching.
Apps are caught in the middle of a power struggle between Apple, Google and Facebook to control mobile browsing habits. The fragmentation benefits Facebook, which keeps people inside its browser instead of supporting apps’ deep links on iPhones. Read More
Google’s AMP Viewer: the Tinder UX for content?
Google is also increasing its reach and control over the browsing experience. All marketers, not just news publishers, will be affected.
AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content. … Publishers might not realize that Google won’t just link to AMPs, but will present them in a Google-hosted viewer which is certain to alter user flow and engagement from mobile search. Read More
How The Daily Beast gets 40 percent of readers to visit its homepage
While the Beast gets its fair share of traffic from Google and Facebook, it focuses more on getting those readers back via email (its subscriber base has doubled in the past year) and its app than on maximizing the reach of content it publishes elsewhere. It has eschewed Google AMP and, after a brief dalliance with Facebook Instant Articles, has stopped using those too. Read More
Main conference: November 29 – 30 Workshops: December 1, 2016 Fairmont Copley Plaza, Boston
The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.
If Customer Experience and Digital Marketing is Your Game…
Have we got a track for you at this year’s Gilbane Conference. Track C: Content, Marketing, and Customer Experience is designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, and business and technology strategists focused on customer experience and digital marketing.
You’ll Learn How:
Adobe and Brightspot advise customers on managing a digital experience business
Campbell Soup and National Instruments are crafting modern customer experiences using iterative testing, measurement, and analysis to engage more deeply with customers
To create a plan to develop and deliver supporting and engaging content across multiple channels
Innovations in artificial intelligence will shape the future of content and commerce
Translation and localization technology will impact the future
To successfully map business and technology requirements
Register now to join us for the Gilbane Digital Content Conference’s Track C: Content, Marketing, and Customer Experience on November 29-30. Get a full description for all 14 sessions in this track, here.
Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.
Register Today
The Venue
The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016. Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016. Find out more…
You’re running full-speed ahead with your content bucket full and your heart bursting with the need to share it with the world. But, you may need to hit the breaks for a moment and think about the tools needed to help you move forward in a way that will deliver the best digital experience to your customers.
Register now to join us for the Gilbane Digital Content Conference‘s Track T: Technologies for Content, Marketing, and Digital Experience, and make sure you’re on the path to success. This track is designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.
Technology track sessions include:
Tag Team: Hot Topics in Marketing Technology & Strategy
Marketing Technology Expectations and Decisions
What’s All This Talk About Headless CMSs?
Single Source Content Management, and Taxonomy Development / Management: Big Projects with Benefits
Optimizing with Deep Linking, Hummingbird, and Rankbrain
Blockchain to Bots: a Look at Use Cases
Out Front with Real-Time Data & Analytics
Click each session for a detailed description and list of speakers, then, check out our site for even more!
Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.
Register Today
The Venue
The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016.
Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.
