Don’t Try to Be a Publisher and a Platform at the Same Time
Or at least think it through very carefully.
Also, do you really want to be called a “platisher”?
Making these hybrids work over the long term is difficult, because their incentives work against each other. Toward the end of last year, one of the first platishers, Say Media, announced it was selling off its publishing properties to focus on its technological platform. CEO Matt Sanchez explained the decision to jettison its publisher properties as an inability to do both tech and content at the same time:
The conclusion we’ve come to, and one lots of media companies wrestle with is, do you build brands or do you build platforms? Those two are just completely different world views. It’s hard to create clarity for an organization. Read more
Speaking of platishers…
A mile wide, an inch deep
Ev Williams on metrics and value…
Medium had its biggest week ever last week — or so we might claim. By number of unique visitors to medium.com, we blew it out of the park. The main driver was a highly viral post that blew up (mostly on Facebook). However, the vast majority of those visitors stayed a fraction of what our average visitor stays, and they read hardly anything.
That’s why, internally, our top-line metric is “TTR,” which stands for total time reading. It’s an imperfect measure of time people spend on story pages. We think this is a better estimate of whether people are actually getting value out of Medium. By TTR, last week was still big, but we had 50% more TTR during a week in early October when we had 60% as many unique visitors (i.e., there was way more actual reading per visit). Read more
Biggest news of 2014
In computing that is, or better, general computing.
Horace Dediu’s choice may sound surprising at first, but what are the competing candidates? (See next item.) Wearables and IoT are moving fast but it is not their year yet. Read more
What Just Happened? (in 2014)
Well here are some other candidates from Fred Wilson. First mentioned:
1/ the social media phase of the Internet ended. this may have happened a few years ago actually but i felt it strongly this year. entrepreneurs and developers still build social applications. we still use them. but there isn’t much innovation here anymore. the big platforms are mature. their place is secure. Read more
And now, for a sort of different take on this…
A Teenager’s View on Social Media
Written by an actual teen.
As others have pointed out this is one view and not market research, but it is a considered piece and you may find it strikes a chord with teenagers and non-teens you know. In any case social media is certainly a marketing challenge, and for this demographic in particular. This is also a handy cheat sheet if you don’t know how these social networks differ. Read more
Technology’s Impact on Workers
email on top? seriously?
You bet, but naturally you’ll want to know more. First the demographics:
…1,066 adult internet users, 18 years of age or older. The survey included 535 adults employed full-time or part-time, who are the basis of this report. Read more
Marketing Technology Landscape Supergraphic (2015)
There are at least 1876 marketing technology companies. How can this be?
Last year Scott Brinker’s landscape included 947. If you’re a marketing technologist you might need a raise… Download the graphic and Read more
There’s a blockchain for that!
The code that secures Bitcoin could also power an alternate Internet. First, though, it has to work.
Not all of you will want to invest in this read-more-than-once piece, but it is a good example of the kind of unexpected development strategists and analysts looking ahead need to keep an eye out for. Read more
The web is alive and well
Rumors of the web’s death are being greatly exaggerated, again.
There is a legitimate debate about how we use the terms “apps” and “web”, but also a lot of uninformed pronouncements about a web death spiral. Quartz has a short, accessible post on some aspects of the confusion.
… framing the question as the web vs. mobile is a fallacy that misses the more interesting changes that occur when more devices and more people get hooked up to the web. Read more
The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.