PW Daily, in an article “Montlake Romance Marks Tip of Amazon’s Expansion Into Publishing,” by Rachel Deahl (May 04, 2011), reports that Amazon is establishing an imprint—actually, a series of imprints—that pushes Amazon further along the path of becoming a publisher itself. In fact, Amazon is far enough along this path to declare them a publisher, fait accompli.
The recent Amazon activity at least suggests a disintermediation of traditional publishers. I’ve addressed this topic in more depth in the blog entry, The Amazon Publisher.
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