Archive for February 2011

Really Strategies Announces RSuite Cloud

Really Strategies announced the availability of RSuite Cloud, a web-based editorial and production system for automated multilingual publishing to print, web, and eBook formats.  RSuite Cloud is a hosted end-to-end content management and publishing system for book publishers to create, manage, and distribute single-source content to multiple channels. The system also provides language translation tools to publish in 70 languages, including all major European, Asian, and bidirectional languages.

RSuite Cloud is available on a per-user license or Pay-Per-Page model. Pay-Per-Page is a payment model where the software is free of charge and the publisher only pays for final pages published from the system.

RSuite Cloud accepts Microsoft Word manuscripts into the system and automatically converts the Word files to XML for web-based copyediting and automated page composition. Production workflows can be set up to generate page proofs and eBook drafts for content review and approval. The system is configured to automatically publish print-ready PDF files, HTML output, and eBook formats. http://www.reallysi.com/

New Paper: Taking Online Engagement to the Cloud

I am pleased to say that my third paper for Outsell’s Gilbane Group was published yesterday, in which I return to thinking about cloud computing and the benefits it offers for deploying web experience and engagement technologies.

Titled Taking Online Engagement to the Cloud this short beacon paper looks to provide a guide to digital marketers, senior IT folks and business analysts faced with the decision to deploy these technologies outside the server room. In it we set out to answer the following questions:

  • What do we mean by the cloud? There is a great deal of hype, sales, and marketing messaging around “the cloud.” We explore what it really is and the opportunities it represents for digital marketers.
  • What are the deployment options when working with a cloud platform partner? The decision around deploying to the cloud is not always a binary choice to host in the server room or not. We look at possible solution architecture options and the benefits of each.
  • What do organizations need to look for in a WEM solution in the cloud? If deploying into the cloud is an attractive option for an organization, we consider the key attributes that organizations should build into their selection criteria when choosing a solution.

As with all of our papers, once you register you can download it for free from the Beacon area of our website. While you are there, I suggest taking a look at our Whitepapers section, scrolling down a little to the Engage Me! paper by Mary Laplante. I think it’s a great introduction to our research on the business practice of web engagement and web experience.

I hope you enjoy the paper and I’d very much like to hear your feedback – either here or you can find me on Twitter (@iantruscott)

The paper was sponsored by FatWire and we are looking forward to joining them on a webinar to explore this subject further – follow us on Twitter for an announcement on that.