Atex announced their content management system, atex content, supports direct publication to e-readers and tablet devices. Media companies can capitalize on these technologies to publish content without custom development. The functionality could also allow publishers to develop new digital revenue streams while increasing the level of customer interaction. As e-reader demand is expected to increase as the technology develops, consumers will require more of their content to be delivered digitally. Atex content could help media companies take advantage of this trend with functionality to streamline digital content publishing. Whether it’s from print or the Web, editors can take content and reuse it in digital devices without needing additional staff or hardware. Instead of relying on a few products, e-readers could help media companies diversify what they provide to consumers. Depending on the model used, a media company will be able to track the content customers like most and allow readers to leave comments and answer poll questions. These social features should help publishers build tighter relationships with their readers and understand what content will retain their interest. www.atex.com