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Day: April 16, 2009

CrownPeak Announces Banner Ad Content Manager

CrownPeak announced the launch of a new framework designed specifically for digital agencies and online marketers: The CrownPeak Banner Ad Content Manager. This content management framework addresses a core challenge that online marketers face — the need for a simple way to manage both the content in an online advertisement that is running outside their Web site, and the landing page to which the advertisement links. This solution, when combined with CrownPeak’s Landing Page Management solutions. enable digital marketers to manage, track and change the content on both landing pages and the banner ads running on external Web sites to drive greater ROI from marketing campaigns. With CrownPeak, companies can significantly improve online campaign performance, track results and experiment with new marketing strategies and messaging. The Banner Ad Content Management framework allows CrownPeak clients to change any element of their Adobe Flash based display ads without having to recreate the creative or re-distribute the ads to the publication. Using the CrownPeak Banner Ad Content Management Framework, any Flash based template ad can have as many versions as the marketer wants. Additionally, an update to the banner advertisement can also change the headline or any component of the landing page to which that advertisement links. Then, using CrownPeak, conversions and metrics can be tracked to determine the optimum message.

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