Curated for content, computing, and digital experience professionals

Day: January 29, 2009

Podcast on Structured Content in the Enterprise

Traditionally, the idea of structured content has always been associated with product documentation, but this is beginning to change. Featuring Bill Trippe, Lead Analyst at The Gilbane Group, and Bruce Sharpe, XMetaL Founding Technologist at JustSystems, a brand new podcast on The Business Value of Structured Content takes a look into why many companies are beginning to realize that structured content is more than just a technology for product documentation – it’s a means to add business value to information across the whole enterprise. 

From departmental assets such as marketing website content, sales training materials, or technical support documents, structured content can be used to grow revenue, reduce costs, and mitigate risks, ultimately leading to an improved customer experience.  

Listen to the podcast and gain important insight on how structured content can

  • break through the boundaries of product documentation
  • help organizations meet high user expectations for when and where they can access content
  • prove to be especially valuable in our rough economic times
  • …and more!

Gilbane San Francisco pre-conference workshops posted

The main conference program for Gilbane San Francisco 2009 will be published in a week or two, but the 1/2 day pre-conference workshop descriptions for June 2nd have been posted:

  • How to Select a Web Content Management System
    Instructor: Seth Gottlieb, Principal, Content Here
  • Making SharePoint Work in the Enterprise
    Instructor: Shawn Shell, Principal, Consejo, Inc.
  • Managing the Web: The Fundamentals of Web Operations Management
    Instructor: Lisa Welchman, Founding Partner, Welchman Pierpoint
  • Getting Started with Business Taxonomy Design
    Instructors: Joseph A. Busch, Founder and Principal, & Ron Daniel, Principal, Taxonomy Strategies LLC
  • Sailing the Open Seas of New Media
    Instructor: Chris Brogan, President, New Marketing Labs, LLC

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