Traditionally, the idea of structured content has always been associated with product documentation, but this is beginning to change. Featuring Bill Trippe, Lead Analyst at The Gilbane Group, and Bruce Sharpe, XMetaL Founding Technologist at JustSystems, a brand new podcast on The Business Value of Structured Content takes a look into why many companies are beginning to realize that structured content is more than just a technology for product documentation – it’s a means to add business value to information across the whole enterprise.
From departmental assets such as marketing website content, sales training materials, or technical support documents, structured content can be used to grow revenue, reduce costs, and mitigate risks, ultimately leading to an improved customer experience.
Listen to the podcast and gain important insight on how structured content can
- break through the boundaries of product documentation
- help organizations meet high user expectations for when and where they can access content
- prove to be especially valuable in our rough economic times
- …and more!