MadCap Software announced its roadmap for supporting the Darwin Information Typing Architecture (DITA) standard. With MadCap, authors will have a complete authoring and publishing suite of tools for creating, managing, translating and publishing DITA content. The products will use MadCap’s XML editor, which provides an graphical user interface for creating featured documentation that hides the XML being generated below. In the first phase of its DITA initiative, MadCap Software will add DITA support to four products: MadCap Flare, MadCap Blaze, MadCap Analyzer for reporting, MadCap Lingo. With MadCap Flare and Blaze, authors will be able to import DITA projects and topics as raw XML content, and using the XML editor, change the style sheets to get the desired look and structure. Authors will then have the option to publish the output as DITA content; print formats, such as Microsoft Word, DOCX and XPS or Adobe FrameMaker, PDF and AIR; and a range of HTML and XHTML online formats MadCap Analyzer will work directly with DITA topics and projects to allow authors to analyze and report on the content. Similarly, MadCap Lingo will import data directly from DITA topics and projects, so that it can be translated. The translated material can be published as DITA content or exported to a Flare or Blaze project. In the second phase, MadCap will enable authors to natively create and edit DITA topics in Flare and Blaze, as well as MadCap X-Edit, MadCap’s software family for creating short documents, contributing content to other documents, and reviewing content. Like Flare and Blaze, X-Edit will also support the ability to import and publish DITA information. In the third phase, MadCap will add DITA support to its forthcoming MadCap Team Server. This will make it possible to manage and share DITA content across teams and projects, as well as schedule DITA publishing. http://www.madcapsoftware.com
By David Lipsey, Managing Director, Entertainment & Media, FTI
Can anyone deliver customized content to its customers – in print, on the Web in rich applications, in social networking or to wireless media? To make matters more challenging, what if your customers are two-to-five year olds? Well, Sesame Workshop recently had to address this test to keep its brand relevant to precocious preschoolers. In fact, this non-profit organization behind Sesame Street took the bold view that multi-channel publishing is the future of the Workshop, and recognized that online will become its primary channel of distribution down the line. At the upcoming Gilbane Boston Conference (link to information on session), I will moderate a panel of multi-channel publishing experts, including the VP charged with Sesame Workshop’s internet initiative. We will provide you with the latest in content delivery, opportunities to serve more users and more applications, and insights to show that yes, almost anyone can do it. Please join me, Joe Bachana from DPCI (an industry leader in his own right) and the ever-innovative O’Reilly Press for a didactic and enlightening discussion that will get you mulling over ideas for enhancing your brand experience for customers.