During this year’s Spring Gilbane Conference, we were honored to have Chris Jennewein, Vice President, Internet Operations, Union-Tribune Publishing Co as one of our panelists on the topic of the role of Social Computing in adding value to traditional print publications. Little did we know that just a few months later, San Diego would be thrust into a major crisis and that The Union-Tribune’s Sign On San Diego would play a large part helping fire victims find help and support, as well as, locate friends and loved ones. In a recent e-mail these were his comments:
“We’re using blogs, forums, comments and a
“people finder” application to help cover this disaster. Our theory is
that different entry points will appeal to different readers. Here are
links:
http://sosdfireblog.blogspot.com/
http://helpsandiego.blogspot.com/

http://firesearch.latimes.com/people

The San Diego community appears to be very appreciative of both the
round-the-clock coverage and the opportunity to interact.”
This new service goes far beyond what could have been achieved using the company’s website or the traditional newspaper. (They use Mindtouch as their platform) We congratulate Chris and the Union-Tribune for their innovative efforts and are pleased to learn how much Social Computing can help people during times of crisis. Check out the links that Chris provided. My colleague, Geoffrey Bock, and I think that you’ll be impressed!!

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