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Where is the “L” in Web 2.0?

I was only able to make it into the Enterprise 2.0 conference in Boston yesterday. You can still get a demo pass for today. But I was thrilled to hear analyst, researchers, case study presenters, and yes, even vendors, drill down into one of my favorite phrases: “people, processes, and technology make it possible” and hope the mantra continues today.
Point being, obviously, that 2.0 not just about technology ;-). Its about culture, filling generation gaps, the evolution of *people* networking, and redefining community from the core of where community starts. Humans.
What I didn’t hear, however, is the “L” word — specifically language, and that bothered me. We just can’t be naive enough to think that community, collaboration, and networking on a global scale is solely English-driven. We need to get the “L” word into the conversation.
My globalization practice colleague Kaija Poysti weighs in here.

1 Comment

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