HP Unveils Print 2.0 – a New Era for Printing

The title of this blog entry is the title of HP’s press release on the same topic. On May 30th in New York Hewlett-Packard announced “Print 2.0” at the company’s annual Imaging and Printing Conference.
According to the press material: “Vyomesh Joshi, executive vice president of the company’s Imaging and Printing Group, described how HP will seek to capture a significant share of the 53 trillion digital pages estimated to be printed in 2010 alone – an opportunity valued at more than $296 billion.
“Joshi identified three key areas of focus of the Print 2.0 strategy:
● Make it easier to print from websites, such as blogs and travel sites, and bring new printing capabilities to online properties;
● Extend the company’s digital content creation and publishing platforms – for example, Snapfish and Logoworks – across customer segments spanning from consumers to enterprises; and
● Deliver a digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets.”
There might be something a little different in HP’s strategy here. I’m still not sure. There was a ton of video recorded at the event, and it’s easily accessible on HP’s site. I didn’t start with the videos of the executive presentations, but instead with the presentation by John Battelle. Battelle has had a unique (and eventful) relationship to both print and electronic media, making him a uniquely fascinating speaker on where publishing is headed. The third video, of his Q&A session, is particularly revealing of his unique perspective on the evolving relationship of print to electronic media.
After watching Battelle, I’m willing to spend more time here, even listening to the executive presentations. HP may be onto something.

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