WebSideStory (NASDAQ:WSSI) announced the launch of HBX Analytics 3.0, the latest version of its web analytics service. HBX 3.0 introduces Active Dashboard, web analytics tool that enables marketers to conduct real-time business scenario analysis to forecast the effect of web site changes. Offered as an extended service through WebSideStory’s professional services team, Active Dashboard gives marketers a graphical representation of their web metrics and how those metrics affect their business objectives. HBX 3.0 is the cornerstone of the WebSideStory Active Marketing Suite, a collection of integrated, on-demand digital marketing applications that includes web analytics, site search, web content management and keyword bid management.
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