Adobe Systems Incorporated announced results of its collaboration with the International Press Telecommunications Council (IPTC) and IDEAlliance with development of a new public specification, IPTC Core Schema for XMP. Exposed through Adobe Creative Suite software, “custom panels” are now available at www.iptc.org, giving photographers and news services immediate access and compliance with a standard that aims to streamline data capture for images used in news outlets. Additionally, Adobe announced that it is working with the AdsML Consortium (Advertising Mark-up Language) and IDEAlliance to implement advertising standards using XMP within advertising workflows. Software developers and system integrators can build support for Adobe XMP into their products via the XMP software development kit, available, free-of-charge, under Open Source License from Adobe. The SDK and additional information about Adobe XMP is available at http://www.adobe.com/xmp