WebSideStory, Inc. simultaneously announced an agreement to acquire Avivo Corporation, a California corporation doing business as “Atomz,” and the launch of a new suite of integrated services for online marketing professionals. Upon completion of the merger, WebSideStory will combine Atomz’s hosted site search and web content management applications with WebSideStorys HBX web analytics service to create the a suite of integrated, on-demand digital marketing applications. WebSideStory’s Active Marketing Suite will also include a keyword bid management product, scheduled for release this summer. The Active Marketing Suite will offer a single, shared environment in which businesses can optimize their online performance across multiple marketing channels, while reducing their vendor management costs. The Active Marketing Suite will include: HBX Analytics an on-demand web analytics service; Bid an on-demand keyword bid management product; Search an on-demand web site search application, and Content Manager an on-demand web content management solution. WebSideStory will issue approximately 3.1 million shares of common stock and options to purchase common stock and will pay approximately $4.3 million in cash, in exchange for the outstanding capital stock and options of Atomz. The transaction has been unanimously approved by the boards of directors of both companies and is subject to customary closing conditions. www.atomz.com
Day: February 7, 2005
Canto announced the release of Canto Cumulus 6.5. Cumulus 6.5 supports an enhanced built-in user management module, LDAP directory servers as well as a new authentication API. User authentication can be based on passwords stored in the built-in authentication method or an LDAP server, on system passwords (e.g. domain passwords), and with the new authentication API, on any other authentication system. To simplify the Administrator’s task Cumulus 6.5 introduces the Server Console, a centralized administration tool for the Workgroup Server Solutions and Cumulus Enterprise. Enhancements have been made to the permissions management in the User Manager. It is much easier to use, comes with a performance boost, and allows the setting of permissions, even on the Sets. These include View Sets, Assets Handling Sets and also Metadata Templates. Actions and Metadata Templates have been introduced in all versions of Cumulus 6.5. The ‘Quicksearch’ function is now customizable and queries can now be selected from the toolbar by a mouse-click. Version 6.5 will also find duplicates and records of which the assets are missing. These functions will keep users’ catalogs up-to-date. Cumulus 6.5 Single User, Workgroup (Server Solutions) and Enterprise are immediately available in English, German, French and Japanese. Server versions for Mac OS X, Windows, Linux and Solaris, and Client and Single User versions for Mac OS X and Windows are offered. www.canto.com
