Open Text Corporation said it will acquire Artesia Technologies, Inc. “Close of the transaction is imminent.” The acquisition expands Open Text’s rich media integration and management capabilities as part of its ECM suite, and provides a platform from which to address the content management needs of media and marketing professionals. Artesia provides customer organizations and their marketing and distribution partners with the ability to easily access and collaborate around a centrally managed collection of digital media elements. Applications include: Production Asset Management – Content reuse and collaboration at the center of creative process for digital media content; Brand Asset Management – Control over and reuse of the digital media elements used in marketing campaigns; Distribution Asset Management – Streamlining the distribution of digital media and digital marketing materials to the supply chain; and Rich Digital Media Asset Management – Enhances content management and collaboration by extending search, retrieval, viewing and analysis to rich digital media content and its associated metadata. The transaction is not material to the financial results or operations of Open Text. The acquisition will be discussed during Open Text’s fourth quarter earnings conference call, scheduled for Tuesday, August 31, 2004. www.opentext.com, www.artesia.com
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