YellowBrix and Active Data Exchange announced a new partnership to offer publishers a more efficient means of delivering customized and targeted information to their subscribers. Under the terms of the agreement, YellowBrix’s ArchiText content infrastructure technology will be integrated with Active Data Exchange’s Active Data Syndicator. Active Data Syndicator enforces “business rules” assigned to content by producers and distributors. For example, Active Data Syndicator manages intellectual property rights and subscription authentication for content producers, ensuring that only authorized clients are able to display the syndicated information. Concurrently, YellowBrix’s ArchiText technology serves as an advanced aggregation, classification and linking technology, allowing customers to organize content more effectively and deliver the relevant information to each end user in a customized format. www.yellowbrix.com, www.activedatax.com

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