eMotion, Inc. announced an adapter for BizTalk Server 2000 that will enable the ability to couple the management of rich media with the management and use of standard business data found within the digital media value chain. Using BizTalk Server 2000, eMotion MediaPartner 4.0, an out-of-the-box digital media management product for the corporate market, can now link to applications as diverse as Great Plains, JD Edwards, Pivotal, Siebel, Worldtrack and other ERP and CRM vendors. Both BizTalk Server 2000 and eMotion MediaPartner rely on XML to enable the digital media value chain. www.emotion.com

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