Kinecta Corporation and Open Market, Inc announced a joint sales, marketing and development agreement. The parties have agreed to develop a combined Kinecta Open Market solution, which is intended to allow businesses to leverage a single base of content assets to strengthen existing customer relationships on their own sites as well as target new customers and business opportunities on other sites across the Internet. Open Market will work with Kinecta to deliver solutions combining the Kinecta Interact syndication infrastructure solution with the Open Market Content Server content management solution. Both Open Market and Kinecta solutions are based on Java and XML and Kinecta Interact complies with the Information and Content Exchange (ICE) protocol providing customers with an open-architected solution for the syndication of content. The combined technologies will be designed to empower companies to create, update and manage Web content by giving business users the ability to submit edit, approve and post content as needed. Through this agreement, Open Market and Kinecta customers will be able to deliver content to interested subscribers, partners and marketplaces in order to showcase their information, goods and services beyond the limits of their own site. The companies will maintain a co-branded information Web site for distribution, configuration, support and documentation of the Kinecta Interact platform for Open Market customers.,