Reciprocal Inc. unveiled Version 3.0 of Reciprocal Commerce Access Protocol. This enhanced XML-based communications technology enables the secure transfer of permit order information between Reciprocal and its customers. Reciprocal Commerce Access Protocol allows content companies, retailers or distributors to better control and manage digital content by communicating order information back to Reciprocal’s clearinghouse. This communication allows clients to easily integrate their content business with Reciprocal’s DRM services. Information and a series of instructions are communicated via the Reciprocal Commerce Access Protocol from a retail site to the Reciprocal Digital Clearing Service, which then fulfills the retailer’s instructions and issues the permits that allow the end-user to have access to secure content files. Once packaged, the digital content can then be securely distributed with predefined business rules that consumers must satisfy before accessing the content. Business rules can range from payment, collection of consumer information, or other exchanges of value defined by the content owner. Retailers looking to take advantage of Reciprocal Commerce Access Protocol do not need to install any new hardware or software. Rather, they can simply send a secure XML message to integrate with Reciprocal’s services. www.reciprocal.com

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