The international open standards industry group,, announced the release of adXML online DTD version 1.0. The new version is the result of a collaborated effort of the 350 companies and 500 individuals that are a part of The new version of the adXML standard includes a number of changes including: self-contained transport packaging, an extension for secure digital signatures, object-oriented modularity, and a streamlined creative construct to support creative data, image maps and 3rd party ad serving. The new DTD and a 100% Java implementation of an adXML development kit can be downloaded for free at