Bertelsmann and iSyndicate have announced the agreement of a European joint venture that will provide content syndication services and technology to media properties throughout Europe. The joint venture will combine Bertelsmann’s global media network with iSyndicate’s syndication expertise and relationships with more than 1100 independent content providers to deliver syndicated media to Web sites of all sizes and wireless devices. Each partner will hold a 50 percent stake in the joint venture enterprise operating as ‘iSyndicate Europe’. The company’s headquarters will be located in Hamburg, Germany with iSyndicate’s existing London office serving as the first affiliate office. Bertelsmann has the right to appoint the CEO of iSyndicate Europe. Under the terms of the agreement, Bertelsmann will acquire a four percent stake in US-based parent company iSyndicate Inc. Bertelsmann’s Chief Creative Officer Rolf Schmidt-Holtz will also join iSyndicate’s board. iSyndicate’s other strategic partnerships include NBC, Microsoft, NewsCorp, InfoSpace and Vignette. iSyndicate Europe will enable web sites of all sizes, corporate intranets and digital devices to enrich their content offerings with services and media from the widely recognizable publishing brands. iSyndicate Europe will syndicate a wide range of independent content providers in addition to Bertelsmann media properties, enabling content providers to generate increased revenue and brand awareness. www.isyndicate.com, www.bertelsmann.de
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