PanaSite Software Inc. announced the successful beta testing of its new Web-based content management service aids in establishing and managing a dynamic Web presence. PanaSite’s new Web-based subscription service is an online application that helps businesses get — and keep — a handle on issues that are critical to the successful execution of a company’s Internet strategy. Subscribers to the service have access to a customized turnkey Web content management solution that reduces the time and capital investment required to build and maintain a dynamic Web presence. The new PanaSite service eliminates the need for dedicated Web-focused technical specialists and puts control in the hands of the non-technical professionals who understand the content. It also eliminates the need for custom content management software. PanaSite’s application platform contains a set of tools capable of importing assets from an existing Web site anywhere on the Internet and automating a client-specific publishing workflow that tracks new content from creation through approval and deployment. Beta testing is wrapping-up this month for the as yet un-named service. Value-add services include opportunities for expanded exposure and revenue generation via the display and/or resale of a company’s original content to and through third-party Web sites and content distributors; opportunities to integrate interesting and dynamic content from a variety of content feeds for automatic publication to a subscriber’s Web site; and easy-to-use credit card processing, survey and contact information forms for collecting and tracking marketing data and leads, and more. The new Web-based subscription service is expected to be available June/July 2000, and joins PanaSite’s other content management solutions, PanaSite Enterprise and PanaSite Professional. There is a one-time set-up charge and a low monthly fee. PanaSite will also offer a 30-day free trial. www.panasite.com