Market-Touch Corporation announced the latest release of its hosted Web solution, Market-Touch version 2.5. Market-Touch Corporation integrates XML technology with its DataGem Server to fully enable personalized, 1-to-1 marketing and sales collateral creation. The latest version of its software includes simplified content management features, usability enhancements, and improved Internet performance. With the introduction of the DataGem XML Tag Language, marketing departments can now empower their sales forces with automatically generated, personalized documents that are consistent with the look and feel of any collateral they have traditionally used. When a sales representative generates a dynamic document, Market-Touch retrieves relevant information from the DataGem Server and structures and formats it according to the rules in the XML template. The result is a professionally written, corporate-standard document that conveys exactly the right message for each and every prospect. Prior to version 2.5, Market-Touch provided ten templates for dynamic documents. Now, customers can create any number of document templates. As a hosted Web application, all enhancements to Market-Touch 2.5 are free to current customers, and do not require upgrades, updates, or customer-side IT or administrative support. Using the Market-Touch SMART implementation methodology, new customers can be up and running in as few as 3 weeks. Market-Touch 2.5 includes mobile support for the Palm VII Connected Organizer and integration with leading SFA solutions. www.market-touch.com

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