PictureWorks Technology, Inc. announced it has applied for an U.S. Patent for its Web based media submission invention that serves as the front-end to the company’s Rimfire Internet imaging platform. PictureWorks Rimfire, which was released in April this year, processes tens of millions of images and media items for the company’s Web site partners with volume levels expected to double by year-end. Rimfire’s Web based media submission technology is a multi-platform, media agnostic technology that makes submitting rich media to Web sites `drag and drop simple’. The submission technology provides several unique and valuable functions for both end users and PictureWorks’ Web site partners. First, it lets the user either drag and drop a file from a flash card, CD, floppy or hard disk directly into a Web page, or the user can browse a directory to select a file to submit to the Web page. Secondly, the technology gives the user an opportunity to confirm the submission with a visual representation, for example by generating a thumbnail image of the rich media file that has been selected. Additionally, batch submission is provided to allow a user to drag and drop or select multiple media objects into a Web page. Submission from a Web page to a Web page is also provided for. Critical to meeting the diverse needs of different Web site’s, the submission tool is completely configurable. It is able to perform a variety of intelligent preprocessing on media objects prior to upload, for example, sizing, formatting, cropping, rotating, lightening or darkening. Additional information is captured when the media objects are submitted. The submission of information about the user and the media objects facilitates automatic integration of the media objects within existing databases. www.pictureworks.com

Share