Persistence Software today announced “E-Nough,” a campaign aimed against the desecration of the English language and proliferation of artificial words starting with “e-.” In an effort to curb the rampant and annoying spread of “e-” words, Persistence has furthered the cause by establishing “The Society for the Preservation of the Other 25 Letters of the Alphabet.” The first 500 people to submit particularly offensive examples of “e-” words on the Persistence website (www.persistence.com/e-nough) will receive a free “E-Nough” T-shirt. In addition to compiling a list of the most flagrant “e-” violations, the web site also pays homage to the unjustly neglected French author, Georges Perec, who wrote an entire book without using the letter “e.” “Nobody wants to live in a society where all the words start with the same letter,” said Chris Keene, CEO of Persistence Software. “More vendor effort seems to be going into promoting new e-words than in helping companies deliver real electronic commerce solutions. We felt it was time that somebody took a stand and stood up for the other 25 letters of the alphabet.” The generation of Internet users now conducting business, social and personal transactions online does not need a generic moniker to collectively identify itself,” Keene continued. “Nor does it need a set of artificial marketing buzzwords beginning with ‘e-‘ to define its actions. What are needed are products and services that facilitate and improve online transactions. The ‘E-Nough’ campaign is meant as a direct challenge to the companies involved in electronic commerce to stop substituting catchy phrases for real customer successes.” Georges Perec’s French novel, La Disparition, is written entirely without the letter “e.” Its plot is full of wordplay, such as a character that cannot remember his name because it contains an “e.” Though it may be hard to believe considering the restriction under which it is written, the novel is quite engrossing. Apparently many reviewers were not even aware that a special constraint was used in writing it. After writing the novel, Perec faced a protest from the “a”, “i”, “o” and “u” keys on his keyboard that they did all the work and “e” was leading an easy life. So Perec had no choice but to write a short work called Les Revenentes, where “e” is the only vowel used. www.persistence.com.

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