Solbright Inc. announced the release of AdSuite, an automated workflow system that provides a comprehensive and efficient infrastructure for managing the sales and production processes of Internet advertising. AdSuite offers publishers a comprehensive solution, combining newly launched AdSales Manager with AdTraffic Manager. The new AdSales Manager system provides Internet publishers with an XML-based sales automation and contract management system designed to increase efficiency and standardize communication. By providing sales managers with a dynamic and flexible workflow application, AdSales Manager helps online publishers to efficiently generate quotes, access critical contractual data, and close advertising deals. AdTraffic Manager streamlines the traffic and production process by simplifying the complex workflows required to handle rich media and online advertising. AdSales Manager provides quick access to relevant account information for the sales and production teams, establishes consistent price/value propositions, provides detailed quotes, tracks and analyzes client-buying habits, and monitors the approval and production status of specific insertion orders. AdTraffic Manager provides web publishers an automated production solution that reduces the time required to process and approve all types of online advertisements. www.solbright.com
Day: October 31, 1999
ecomXML, Inc. introduced a suite of products ranging from ecomTalk Server, offering secure EDI/back office integration, to ecomFrontier, enabling e-commerce transactions with catalog automation. This ecomSuite is for companies needing to expand their B2B global reach. The solutions use XML technology to streamline business operations, providing full integration with current and future trading partners. The ecomCatalog Automation transfers current catalog database into an XML-based, open standard for display on the ecomFrontier. Trading partners and customers view and execute business transactions directly from the storefront. Suppliers can qualify new trading partners and tailor service offerings as required. ecomTalk Server is a gateway integrator that intelligently transforms and routes documents from the client side into the formats that are relayed and understood by current legacy back-end systems. ecomTalk Server is a secure e-commerce gateway for exchange of transaction documents, such as XML/EDI and EDI, with trading partners via the Internet in Email, FTP or HTTP protocol. It is designed to provide full functionality and does not require special IT personnel for maintenance. www.ecomxml.com
