Tumbleweed Communications announced IME Personalize, software specifically designed to help marketers retain and re-engage online customers. IME Personalize is an application built on top of Tumbleweed Integrated Messaging Exchange (IME), a set of products and services that leverage the Internet and existing e-mail to create a secure, trackable online communications channel. IME Personalize extends this rich communications channel by enabling a company committed to secure online customer communication to deliver targeted marketing messages to its customers via the same means. IME Personalize enables marketers to add marketing messages to the secure online communications that Tumbleweed IME delivers. With the straightforward, browser-based interface, non-technical users can leverage personal profile data and preferences to define and transmit a variety of targeted marketing messages to their customers automatically. www.tumbleweed.com

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