Microsoft Corp.and the Electronic Frontier Foundation (EFF) jointly announced newly proposed guidelines for the Privacy Preferences Project (P3P). The new technology and standards-based solution is designed to accelerate the widespread adoption of P3P. The proposed guidelines, which will be submitted to the W3C, simplify the process by which Web sites of all sizes can post privacy policies. Microsoft and EFF’s proposed P3P guidelines are intended to simplify the process by which P3P-ready privacy policies can be created and posted. A P3P-based privacy statement is an XML document that states the information practices of a Web site or page. The first application of the P3P syntax to privacy statements will be available as a Web-based service called the Privacy Wizard. It is a simple-to-use and easy-to-implement privacy solution for Web site owners who have limited technical and policy resources. The Privacy Wizard was developed by Microsoft and TRUSTe, a nonprofit organization dedicated to building consumer trust on the Internet, and will be available by the end of the week through MSN LinkExchange ). MSN LinkExchange is a provider of services that helps small businesses and Web site owners promote, improve and earn revenues from their Web sites. More information about the development and deployment of practical solutions for online privacy can be found in a case study, co-authored by EFF, Microsoft, and Ernst and Young, titled “Architecture Is Policy: Cooperative Development as a Means for a Standards-Based Implementation for Privacy on the Internet”,