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Mary Laplante hosts a discussion on best practices for creating, managing, and publishing technical content in multiple languages. Panelists are Bill Rabkin, Globalization Evangelist at Idiom, and Greg Dierickse, Senior Product Marketing Manager at EMC.
Wed July 11 at 1:00 pm ET. Registration is open.
The Web site is one of the most multi-faceted communication tools you have at your disposal. Highly visible, dynamic, and globally accessible, most companies agree that it should be at the center of any eMarketing strategy. However, few marketers can unequivocally demonstrate that Web-based eMarketing campaigns drive brand and revenue management programs. And many are unsure of the Web site tools that can transform a Web site into a lead generation engine.
Increasing your success depends on your knowledge of the essential components of profitable marketing: content consistency, usability and context, and measurement and analysis.
It also depends on the technologies you have in your toolbox. Enter the Web CMS-driven eMarketing platform – a new kind of programmable Sales Rep, a lead generation engine, and your new best friend.
Like to find out more? Then join The Gilbane Group and Hot Banana on Tuesday, June 26th at 11am EST to understand how to fine-tune your Web site for optimal eMarketing campaign performance. Register here.
Successful Event Attributed to Strength of Content Delivered by Leading Industry Analysts, End-User Case Studies and Focused Technology Showcase
WASHINGTON, DC - The Gilbane Group, Lighthouse Seminars and CMS Watch today announced that last week’s Gilbane Conference on Content Technologies Washington D.C. was a major success by delivering attendees and exhibitors alike a focused event that provided concrete lessons learned and best practices for industry and government IT professionals. In only its second year, the event doubled the number of Federal, State & Local and association attendees and attracted leading industry analysts and journalists.
The Conference, chaired by Tony Byrne, founder of CMS Watch (www.cmswatch.com), an authoritative, vendor-neutral source for comparative evaluations of content management and search technologies, featured many great forums for sharing and learning about the latest content technologies. Highlights of the event included the keynote panel comprised of industry analysts debating the future of content technologies, “Pump My Website!” - a session that pit three consulting firms against each other to re-imagine an association website and online strategy (winner voted by attendees) and “Stump the Consultant!” - a session that allowed attendees to challenge analysts with a content technology conundrum or content management project challenge.
“The Gilbane Conference series continues to provide us with direct interaction with companies and organizations looking to go beyond tire kicking but working to fulfill actual RFPs,” said Bill Rogers, CEO of Ektron. “In addition to speaking with potential customers, the events offer our team access to multiple industry analysts who share their insight with us on the latest market trends. The DC event was an excellent forum for us to showcase our latest web content management and authoring solutions to government and association attendees. We look forward to participating in future events.”
The conference planning committee led by Tony Byrne is now looking for speakers for the 2008 event. To submit a speaker, contact Tony at tbyrne@cmswatch.com, or send a proposal to speaking@gilbane.com.
“We recognize that the Federal government and Associations each have their own unique set of content challenges and requirements,” said Byrne. “With that in mind, we are building an event to provide these organizations with discussions around real-world best practices related to managing content. We look forward to coming back to Washington DC next year.”
Gilbane Boston, November 27-29, 2007
The next event in the Gilbane series is Gilbane Boston (http://gilbaneboston.com), taking place November 27-29, 2007 at the Westin Copley Place in Boston, Massachusetts. The Boston Conference will focus on the broad range of content technologies available for enterprise applications, including widely deployed technologies like web content management, enterprise search, text analytics, and publishing. The event will also look at the use and applicability of newer “social software” technologies for corporate content applications, especially blogs, wikis, tagging, RSS, and .other collaboration and semantic technology tools.
In addition to the keynotes, conference sessions, and exhibit hall, Gilbane Boston has been home to CMS Idol, a fast-paced set of competitive vendor demos. Also taking place is the fifth annual CM Professionals Summit being hosted in conjunction with Gilbane Boston. The one-day CM Pros Fall Summit will kick-off with an industry keynote followed by roundtable discussions and workshops.
To exhibit, contact: Marc Goldstein at 781.821.6652, or mgoldstein@lighthouseseminars.com
About CMS Watch
CMS Watch is an independent source of analysis and advice on content management and enterprise search. In addition to the freely-available articles on its website, CMS Watch publishes vendor-neutral technology reports that provide independent analysis and practical advice regarding web content management, records management, and enterprise search, and portal solutions. These reports help sort out the complex landscape of potential solutions so that project teams can minimize the time and effort to identify and evaluate technologies suited to their particular requirements. For more information, visit www.cmswatch.com.
About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 50 educational conferences in North America and Europe. Information about our widely-read newsletter, advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.
About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com
Contacts
Welz & Weisel Communications
Evan Weisel, 703-218-3555
Cell: 703-628-5754
evan@w2comm.com
or
Jeffrey V. Arcuri
Lighthouse Seminars
508-759-8180
jeff@lighthouseseminars.com
The Fall 2007 CM Pros Summit Team is pleased to announce a Call for Participation. This year's Fall Summit will take place at the Westin Copley Place, Monday, November 26, 2007 in conjunction with the 4th Annual Gilbane Boston. The annual educational event will explore Web Content Management technologies and their impact on the way we work today. If you'd like to submit a proposal to speak at the Summit, visit the Summit website and complete the online Call for Participation form.
Summit website: http://www.cmprosevents.org
Submit a proposal: http://www.cmprosevents.org/site/call_for_participation/
Dates to remember:
June 22, 2007 – Abstracts due
June 25, 2007 – Presenters notified
June 26, 2007 – Program launched on website
On Wednesday, June 13 at 1:00 Eastern Time, we will be doing a Webinar with Medtronic and the XMetal folks at JustSystems.
While documentation is a necessary deliverable for all companies, its value and contribution to bottom-line business results is often underestimated and overlooked. For Medtronic, one of the world's most innovative medical device manufacturers, documentation is much more than a checkbox on a product release timeline—it is a direct link to customer satisfaction and patient well-being. Medtronic's Rob Kimm will discuss Medtronic's approach to delivering a better customer experience while also ensuring compliance with regulations that impact technical documentation.
Prior to using DITA, Medtronic had a decentralized, heterogeneous environment that slowed production and resulted in redundant workflows. Seven project deliverables were developed in 5 different tools, and the mutually-exclusive tools allowed for little to no ability to achieve true reuse of common content. They now can reuse common content across deliverable types, which has led to great efficiency, accuracy, and consistency.
To register for the Webinar, please visit here.
