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Repost from Outsell Blog

Authors:

Ned May (Twitter, LinkedIn) Kate Worlock (Twitter, LinkedIn) Pooneh Fooladi (LinkedIn) 

Audience:

This report defines the worldwide book market and major sub-segments, explores the underlying dynamics across these markets, and sizes and forecasts the current print and e-book opportunity across each. In doing so, Outsell is providing the first worldwide view of the entire market, which will be found valuable by publishers, retailers, journalists, and others covering or interested in the book market on a global scale. 

Highlights:

• Despite all the attention on e-books today, they only accounted for 5.2% of worldwide book sales in 2010
• By the end of 2013, however, Outsell foresees the worldwide share for e-books to rise to 16.1%
• Today, growth and penetration of e-books varies greatly by region and by segment making the underlying details as contained in this report critical for understanding how the market is and will continue to unfold

You can purchase this report in the Outsell Store

Press Inquiries for this report Questions: Scott Templeman (Twitter, LinkedIn) stempleman@outsellinc.com

Update - We have received a phenomenal number of proposals – almost 50% more than last year. We have also had a huge number of requests for extensions, so we have extended the deadline for speaking proposals through next week – until May 28th. Don’t delay though, as our program committee is already pouring over the proposals we have.

Proposal Deadline: May 16th 28th, 2011

The Gilbane conference is all about helping organizations apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.

This means understanding what technologies can and can't do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. We bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

To submit a proposal for a presentation or panel to contribute your expertise and experience, please see the topics below listed for the four tracks, then follow the instructions and guidelines for submitting proposals using our proposal submission form. Send any questions to speaking@gilbaneboston.com. 

You can also learn more by visiting the conference website at http://gilbaneboston.com, where you can also see information from our 2010 conference. 

Customers & Engagement track
Topics to be covered include: Web content management, content strategies, analytics, web design and UI, social media, digital and cross channel marketing, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile devices, e-commerce, search engine optimization. Read more

Colleagues & Collaboration track
Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies. Read more

Content Technologies track
Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies. Read more

Cross-channel Publishing track
Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML. Read more

http://gilbaneboston.com/speaker_guidelines.html

http://gilbaneboston.com/speaker-submission-form.html

Follow the conference on Twitter at http://twitter.com/gilbaneboston. Tag: gilbaneboston

Questions?: speaking@gilbaneboston.com

Sneak peek at the conference community site to be announced next week.

Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at http://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out! Also see our content globalization blog. 

The Tech & Publishing worlds got rocked significantly this week thanks in part to some startling changes announced by Apple on Tuesday. For a brief summary of the announcements from Apple and Google, check out the week in review over at CNET.

Key Points Summary:

Apple wants to internalize content subscriptions into the iTunes framework, asks for a 30% cut of revenue, and price controls. All content purchases must be made in/through iTunes

Google reveals One Pass, a rival content distribution system catering to publishers: a 10% cut of revenue and direct consumer access (no forced middle man).

Department of Justice and Federal Trade Commission question if Apple is violating anti-trust laws with this latest policy change

Read Rest Of Post

I hadn't planned this post on trends but ended-up creating a list for a colleague who was helping a client, and I was definitely overdue to post something. These are in no particular order, and there is a lot more to say about each of them. There are other trends of course, but these are especially relevant to our coverage of content technologies and to Outsell/Gilbane clients.

• Marketing and IT continue to learn how to work together as marketing assumes a bigger role in control of digital technology for all customer engagement.
• Content strategy gets more respect.
• Mobile confusion reigns - which platforms, which formats, apps vs. mobile web and which apps make sense, what workflows, etc. 
• "Extreme multi-channel" publishing reality hits. You thought web plus print was a challenge?
• Enterprise applications start including mobile and don't look back.
• "Apps" approach to software distribution expands beyond mobile.
• The line between pads and notebooks blurs in both user interface and function.
• Spending on digital channels continues to grow ahead of curve.
• Enterprise social platform growth stagnates, consumer social platforms continue to grow, but with little direct application to enterprise beyond feature or UI ideas.
• Business model experimentation accelerates in content businesses.

David Guenette has some cautionary thoughts for the publisher who--quite naturally--will be intrigued by Apple's new services for publishers being brought to market by Jouve and Innodata-Isogen.

Google eBooks made its awaited debut this past Monday, and the very next day Amazon presented its own related news.  The upshot, basically, is that ebook formats are now more widely applicable across more devices, be they ereaders, smartphones, or PCs (the Web).

While the news is probably more important in terms of expanding publishing channels for ebooks, the trend is a positive one for book publishers struggling with ebook formatting issues. Unfortunately, in some ways, Google and Amazon's newest announcements will further confuse the already confusing state of ebook formatting.  See Ebook Formats are Starting to Make Sense… So be Prepared to Remain Confused during the Evolution, in the Gilbane Publishing Practice blog, for more.

Our Blueprint study is the first in-depth look into ebook-related issues from the book publishers’ perspective, tying digital considerations to the everyday book publishing processes (A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing.) Book publishers across all segments are embracing ebooks, but they require guidance grounded in what they actually do, more than simply a focus on technology.

See my blog in Publishing Practices about some of our Blueprint findings.

And let us know what you think!

When I last wrote about us becoming part of Outsell, Inc. I mentioned that in addition to continuing to provide our existing services, we would be adding additional products. Last week we announced our first new Outsell/Gilbane product to executive subscribers to our syndicated services.

Our new product, Outsell’s Technology Leadership Council (TLC), is an invitation-only environment for CTOs, CIOs, VPs of IT, and VPs of product development in information and publishing companies. The TLC provides a confidential, peer-to-peer environment for sharing ideas, best practices, strategies, development methods, and other topics of specific interest to senior information product technology management.

While the TLC is a new product, it is modeled after the very successful Outsell Leadership Councils for CEOs, COOs, Managing Directors, or Presidents. There are two off-the-grid meetings a year and year-round networking and communication of research and ideas with fellow council members and the council chairs. The TLC is chaired by me, Marc Strohlein, Outsell’s Chief Agility Officer, and Bill Trippe, VP & Lead Analyst, Outsell’s Gilbane Group. The TLC's first meeting will be in Boston this October.

To find out more about the Technology Leadership Council, download the brochure and email me at frank@gilbane.com.

The Gilbane Group’s new web-based survey for book publishing professionals has just gone live. This “Blueprint” survey is one of the research mechanisms for our upcoming study A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing. The study will be published in June 2010, and all participants in this survey will have full access to the full-length study posted on The Gilbane Group website and through the websites of the sponsors of the report.

Please note: This survey is for high- and mid-level book publishing professionals. If this does not describe you, please do not take this survey.

TAKE SURVEY

This 10-minute survey seeks to gain detailed information about what is really happening among the full spectrum of book publishers related to ebook and digital publishing efforts, and will identify the "pain points" and barriers encountered by book publishers when it comes to their developing or expanding digital publishing programs.  Issues such as royalties, digital format choices, and distribution difficulties are addressed.

For more information about A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing, or other activities of The Gilbane Group Content Technologies and Strategies practice, please email Bill Trippe.