Today we announced our new “XML Technologies & Content Strategies” consulting service. The service will be led by Lead Analyst Bill Trippe, who is joined by Mary Laplante and Leonor Ciarlone. See the press release, and Bill’s introductory post on the practices new blog at https://gilbane.com/xml. Bill, Mary, and Leonor all have long and deep experience in this area and make an exceptionally strong team. You can reach them at: xml@gilbane.com.

You’ll note the “New/Old” in this post’s title. Many readers will know that this is because we have always been involved in XML consulting, and before it existed were involved in SGML consulting, which of course is where XML came from. In fact, though we have changed the name of the company a couple of times, our original company was formed in 1986 to advice to organizations like the DoD, Department of Commerce, Lockheed, Fidelity, American Airlines, and many more, on the use of descriptive markup languages and meta-languages like SGML. In fact I first met Bill in 1987 when he was at Mitre investigating SGML. You can still read a lot of our monthly reports from the 90’s that cover markup technologies, although Tim Bray, who edited the Gilbane Report in the late 90s and is one of the authors of the XML standard didn’t write much about it then since XML was still in “stealth” mode. It was also important then to stay neutral about standards, which obviously would have been tough for Tim at the time.

So if we’ve been doing this all along, what’s new? In short, critical mass, information infrastructure, and demand. The sheer volume of XML being created is reaching a level that demands enterprise strategic attention. XML is already part of many organizations information infrastructure whether they know it or not. And while many of our consulting clients are focused on specific applications, there are also many who are looking at the big picture and really want to understand what information encoded in XML can do strategically for their business. More from today’s press release:

Gilbane’s XML Technologies and Content Strategies Practice is designed for IT and business managers who need to gain control of critical content, increase collaboration across enterprise applications, improve efficiencies through faster and more flexible information distribution between business partners and customers, and implement new business models that can keep pace with today’s internet-speed competitive requirements. The amount of XML content being generated today is staggering, as large infrastructure providers like Microsoft, IBM, Google, Oracle, and others offer tools and technologies that generate and manage XML information, While many organizations are taking advantage of XML within departmental applications, most companies are not even close to taking advantage of the XML information being created and utilized by popular applications including office software and database repositories. Significantly, many executives are unaware of the XML content and data that are untapped assets within their organizations.