HighWire Press, the provider of hosting and web publishing platforms to scholarly publishers and TEMIS, provider of Semantic Content Enrichment solutions for the Enterprise, announced today they entered into a strategic technology and business partnership. Under the agreement, HighWire will integrate the full suite of Luxid software within its ePublishing Platform to provide automated content annotation, enrichment and linking to its customers. http://highwire.stanford.edu/ http://www.temis.com/Read More
To accelerate the development of HTML5 tools, Sencha, a provider of HTML5 frameworks and tools for desktop and mobile application developers, has completed a $15 million series B round of funding. Sencha raised $14 million funding in June, 2010. Additionally, the company also announced the public beta launch of Sencha.io, its new HTML5 mobile cloud service. The service will allow Sencha app developers to build “shared experiences” in the browser, without having to write server code or manage hosting. http://www.sencha.com/Read More
IBM unveiled new software for managing and analyzing big data to the workplace. The new offerings span a wide variety of big data and business analytics technologies across multiple platforms from mobile devices to the data center to IBM’s SmartCloud. Now employees from any department inside an organization can explore unstructured data such as Twitter feeds, Facebook posts, weather data, log files, genomic data and video, and make sense of it as part of their everyday work experience. IBM is also placing the power of mobile analytics into the hands of iPad users with a free download in Apple’s iTunes Store. The new software is designed to help employees in industries such as financial services, healthcare, government, communications, retail, and travel and transportation use and benefit from business analytics on the go. IBM is delivering new analytics and information management offerings: New Hadoop-based analytics software on the cloud, which helps employees tap into massive amounts of unstructured data from a variety of sources including social networks, mobile devices and sensors; New mobile analytics software for iPad users; and new predictive analytics software with a mapping feature that can be used across industries for marketing campaigns, retail store allocation, crime prevention, and academic assessment. http://www.ibm.com/Read More
Adobe Systems Incorporated announced the immediate availability of Adobe AudienceResearch, a new audience measurement tool that provides publishers and digital marketers with certified metrics on the size and engagement of digital audiences for websites, mobile applications and digital magazine editions. These key metrics are captured by Adobe SiteCatalyst, an online analytics application, and provide publishers with the information critical to attract advertising dollars. AudienceResearch is available at no additional cost to SiteCatalyst customers. In conjunction with AudienceResearch, the company also announced the general availability of the Adobe Audience Certification Program. Under this program, publishers become Adobe Certified Publishers, meaning Adobe has certified that their digital audience data meets certain criteria regarding the accuracy of data collection and reporting. Adobe Certified Publishers can contribute their data to the AudienceResearch tool. AudienceResearch provides census-based measurement of metrics, meaning that the metrics are generated by counting all relevant traffic, a method considered more accurate and representative of actual traffic and behavior than panel-based methods. Panel-based methods monitor the behavior of a small group of volunteer consumers (i.e. the panel) and then use statistics to generate estimate metrics. The statistically generated results from panel-based estimates often differ significantly from census-based results and have been a point of controversy in the advertising industry. Additionally, publishers using the Adobe Digital Publishing Suite to create digital magazine editions for tablet devices may elect to have their metrics automatically certified as analytics is natively built into the Digital Publishing Suite. This native integration ensures the integrity of data collection. http://www.adobe.com/Read More
Oracle announced that it has entered into an agreement to acquire Endeca Technologies, Inc., a provider of unstructured data management, web commerce and business intelligence solutions. A privately-held company based in Cambridge, Massachusetts, Endeca provides products that help companies analyze unstructured data, gain better business intelligence, and deliver a better customer experience. Endeca’s core technology, the MDEX Engine, is designed to enable enterprises to correlate and analyze unstructured data. Endeca InFront is a leading customer experience management platform that enables businesses to deliver targeted and relevant customer experiences online with merchandising and content targeting tools for web commerce. Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together. The combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together. The combination of Oracle ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences. The combination of Oracle Business Intelligence and Endeca Latitude is expected to provide a comprehensive business intelligence foundation and analytic applications, bringing together information from structured and unstructured data sources. The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently. http://www.oracle.com/ http://www.endeca.comRead More
India`s Ministry of Corporate Affairs has been working to strengthen the disclosure framework to bring Indian reporting systems on par with best practices from around the world. With the launch of their XBRL filing platform, India joined the ranks of leading countries who have embraced XBRL to improve disclosure standards and improve corporate governance. XBRL or eXtensible Business reporting language is the next generation language for business reporting that is beginning to be used all over the world. In India, XBRL has been embraced earlier by the two leading stock exchanges, namely, the Bombay Stock exchange and the National Stock Exchange, by the capital markets regulator, the Securities Exchange Board of India and by the Reserve Bank of India. According to the MCA circular, all listed companies and their subsidiaries, all firms with a turnover in excess of Rs 100 crore or those with a paid up capital of over Rs 5 crore are required to file in XBRL. It is expected that over 31,000 companies will have to file in XBRL. The ministry has also made it clear that the ruling will be extended to all companies next year, based on the experience of this year.Read More
Today we highlight Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement taking place at Gilbane Boston, November 29, 9:00am – 12:00pm at the Westin Boston Waterfront.
You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should.
In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.
You’ll also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose
Register today!Read More