GX Software, a provider of web content, web traffic and visitor conversion management, announced that they introduced BlueConic, an enterprise class, customer-driven, online engagement solution simultaneously at the Gilbane Boston Conference and GXConnect 2010 Amsterdam. BlueConic is a customer-driven online engagement solution for cross–channel, customer communications in real-time. BlueConic enables online marketers to have continuous, relevant and effective personal conversations across multiple channels with their customers. Customer intelligence professionals can get real-time insight and customer data-as-a-service in order to extend Customer Intelligence throughout their enterprise. In its first release, BlueConic will feature cross-channel progressive profiling, dynamic segmentation, relevant and personal online dialogues and real-time, online communication tracking capabilities. Enterprises can deploy BlueConic and connect all their existing websites and customer self service portals as well as integrate with social media and emerging channels like iPad/iPhone applications across multiple brands and labels. By automatically building enterprise-wide institutional memory of individual customers, customer wishes, interests and responses to individual interactions in real time, BlueConic drives new personal dialogues, information and leads to a dialogue between businesses and their customers. Cross-channel coordination and orchestration capabilities deliver a seamless step-by-step customer online engagement. http://www.gxsoftware.com/Read More
Today we highlight E1. Customers & Engagement Track Keynote – Web Content Management Is Dead, Long Live Web Content Management taking place at Gilbane Boston, December 1, 1:30 – 2:30pm at the Westin Copley.
WCM systems are going through a transformation. While the past emphasis has been on simplifying the task of managing web content for non-technical users, advances in technology are allowing vendors to shift their attention back to empowering marketers to engage consumers with their websites. In addition to being extremely entertaining, this session will explore the critical questions to be answered before determining a WCM strategy. It will also introduce many of the subjects covered in the Customers & Engagement track.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell’s Gilbane Group
Robert Rose,Founder & Chief Troublemaker, Big Blue MooseRead More
Today we highlight E5. How to Build a Content Strategy – Practical Principles for Influential Web Content taking place at Gilbane Boston, December 2, 9:40 – 10:40pm at the Westin Copley.
All too often, when charting the plan toward consumer engagement, content seems to be an afterthought. However, web content is the key to a successful user experience and delivering a consistent brand message. This session will outline the principles of a sound content strategy and how to create one.
Moderator: Andrew Bredenkamp, CEO, Acrolinx
Colleen Jones, Founder, Content Science
Margot Bloomstein, Principal, Appropriate, Inc.
Adeptol, a provider of document viewing technology, announced a comprehensive update to its Software-as-a-Service (SaaS) document viewing platform, CloudConnect 2.0. With this new version, Adeptol delivers a new experience for end users along with features for developers including AES encryption, extended API set and control over loading documents into viewer. Adeptol On Demand CloudConnect technology is being used by several SaaS application providers/publishers and enables providers to link the documents from their servers to the viewer on Adeptol server. Providers remain in control of the documents on their servers and never upload them to Adeptol servers. Adeptol CloudConnect provides a way to get documents from servers anywhere in world to appear in the viewer. The new features of Adeptol CloudConnect 2.0 include: Now uses the latest 4.5 version of Adeptol AJAX Document Viewing Enterprise platform and offers the features of elastic viewing; Now comes with Adeptol Mobile Viewer license as well for users viewing documents from publisher/provider applications on iPhone/iPad or other mobile phones like Android etc; Publishers can now turn on Encryption on their accounts to allow documents to be transmitted in highly encrypted mode; An advanced Caching capability is now available to CloudConnect developers to allow faster document viewing for documents which do not change much and which are not sensitive or mission critical; CloudConnect now opens up a variety of new controls for developers to control their document viewing experience through additional APIs. www.adeptol.comRead More
Bill Trippe and I were speaking with someone at a mid-sized education publisher the other day, and we heard a well-informed and articulated series of complaints about the Kindle format. The frustration behind these comments was palpable: Kindle is where so much of the early and encouraging growth of the ebook market has happened, but the E-ink display and .AWZ format is really not good for any content beyond straight-forward text constrained within narrative paragraph structure. While such constraint works fine for many titles, any publisher producing educational, professional, STM, or any other even moderately complex content has to compromise way too much.
Book publishers still not committing to the ebook market certainly like the news of the potential—Forrester’s James McQuivey, with the projection of the ebook market hitting $3 billion in sales sometime soon, is the latest word, perhaps—but these same book publishers, who after all, are the ones having to do the work, find themselves wondering if they can get there from here. Hannah Johnson, at PublishingPerspectives, posted a blog titled “Forrester’s James McQuivey Says Digital Publishing is About Economics, Not Format” The post is on the post by James McQuivey of Forrester Research about the projected growth of ebook sales and the emphasis on economics, not formats, when assessing ebooks’ future.
McQuivey’s point is right, of course, although it isn’t a startling conclusion, but one more on par with pointing out that, for print books, it matters very little whether the title comes out in hard cover or paperback, or in one trim size over another. Still, in today’s ebook hysteria, it remains valuable to point out the sensible perspective.
In book publishing, the main consideration is producing a book that is of strong interest to readers, while also making sure that these readers can get their hands on the title in ways that produce sufficient monetary gain for the publisher. The only reasons why ebook formats are such a concern at the moment is that the question of ebook formats is a new one that book publishers are struggling to figure out how to implement, even while the marketplace for any and all such ebook formats remains nascent.
The Gilbane Group has been in the business of helping companies with all kinds of content—including publishers of many stripes—more effectively manage their content and get it to those who need it, at the right time, in the right form. Our recent 277-page study, A Blueprint for Book Publishing Transformation: Seven Essential Systems to Re-Invent Publishing (which is free, for download, by the way), discusses the issue of ebook formats and makes the point that book publishers need to move toward digital workflow—and, preferably, XML-based—as early in the editorial and production process as possible, so that all desirable formats the publisher may want to produce now and in the years ahead can be realized much more efficiently and much less expensively. One section in our industry forecast chapter is titled, “Ebook Reader Devices in Flux, But so What?”
But good strategic planning in book publishing doesn’t necessarily resolve each and every particular requirement for market success, and given the confused state of ebook format s and their varying production demands, we’re developing our next study that drills down on this very issue. Working title: Ebooks, Apps, and Formats: The Practical Issues.
Stay tuned. Drop a line.
Incapsula today announced the debut of its cloud-based Web Application Firewall service. Incapsula was spun out of Imperva to leverage Imperva’s award-winning WAF technology to meet the needs of small businesses worldwide. Incapsula is a cloud-based, Web site security and performance service enabling businesses to: Safeguard and speedup their website, Avoid attacks and blacklisting, Improve website performance, Achieve PCI compliance. Incapsula offers businesses an easy and affordable way to manage website security and performance in-house. For hosting and other service providers, Incapsula enables website security to be extended to an entire customer base and can serve as a platform to offer additional IT services. Incapsula is currently in Beta and already protecting dozens of website that are using the service. Anyone can join the Beta by applying, the service is expected to be commercially available at the beginning of 2011. www.incapsula.comRead More
The Internet Society announced a 1M USD donation to the World Wide Web Consortium (W3C). This donation, the second installment of the Internet Society’s 2009 pledge of 2.5M USD over three years, will support the evolution of W3C as an organization that creates open Web standards. Both organizations have closely aligned views and strongly support the ongoing evolution of the open Internet as an invaluable platform for innovation. As active participants in the development of the open standards that ensure that the various parts of the system interoperate, both the Internet Society and W3C work to forge the strong partnerships among the various organizations that form this Internet Ecosystem. http://isoc.orgRead More
Informative Graphics Corporation (IGC), a provider of viewing, collaboration and redaction technology announced the release of its Brava! Enterprise 7 software for Microsoft SharePoint® 2010. Brava for SharePoint allows users to interact with documents anywhere, anytime using their web browser. Brava adds document-centric workflow actions including the ability to add stamps, create threaded discussions and other markups, publish documents to PDF or TIFF, and redact sensitive content and privacy information. With Brava, SharePoint 2010 customers can: View many file formats, even CAD drawings, within SharePoint; Enhance SharePoint document searches with thumbnails, full document previews, in-document context-based and term-hit navigation; Enhance transactional, document-centric workflows to provide greater usability, efficiency, content security and the accuracy of change communication; Provide users more insight into the document by embedding a thumbnail, full document view or document metadata display on any SharePoint page through standard web parts; Support compliance requirements by adding metadata-driven stamps or watermarks, recording discussions and their resolutions and by performing pattern-based redaction.Read More
Rivet Software, a provider of standards-based business reporting and analytics, announced the availability of Crossfire Compliance for Mutual Funds, a software application designed specifically to support the reporting and analysis needs of mutual fund companies. Based on eXtensible Business Reporting Language (XBRL), Crossfire Compliance for Mutual Funds simplifies the development and submission of risk/return summaries in XBRL format, as well as the creation of comparison and benchmark reports. According to the mandate issued by the Securities and Exchange Commission (SEC), all open-end mutual fund companies must submit their risk/return summary information in XBRL-format beginning in January 2011. Crossfire Compliance for Mutual Funds simplifies what could be a complex and overwhelming process by providing a variety of solution options for companies of all sizes. Crossfire Compliance for Mutual Funds provides tools and reports that allow mutual fund companies to meet the mandate, and then use the data to make smarter business decisions. Each step in the tagging and analysis process is supported by Rivet’s professional services team comprised of mutual fund experts, XBRL technologists and other finance professionals. Functionality features of Crossfire Compliance for Mutual Funds include: Easy Information Access Users do not have to be technology experts to tag and analyze data with Crossfire Compliance for Mutual Funds; Data can be easily exported to Microsoft Excel or Word and shared with the entire management team; Integrated Online Reviewer’s Guide allows preparers and reviewers to closely collaborate from inception to completion through the filing process; Review Risk/Return Summary Information makes it easy to view, compare and analyze data from any SEC Mutual Fund and compare your data with that of other SEC filers; and the ability to create Online Reports Posting company filings to make the information more easily consumable by a variety of stakeholders. Crossfire Compliance for Mutual Funds is a Software-as-a-Service (SaaS) solution based on the Crossfire Financial Reporting Platform. The platform leverages Microsoft® Excel, SharePoint and SQL Server technologies and runs in a web browser.Read More