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Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at https://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content […]

Just Published: Outsell Gilbane Study on Multilingual Marketing Content

Our 2011 report describing the current state of practice for globalizing multilingual marketing content is available now through March 31 exclusively through study sponsors  Across Systems, ADAM Software, Lionbridge, and SDL. Multilingual Marketing Content: Growing International Business With Global Content Value Chains features a major update of the global content value chain, Gilbane’s framework for helping companies plan […]

Insight from the Real World: Buying a WCM Solution for Multilingual Web Presence

Our readers are familiar with language afterthought syndrome, a term we coined in our report on Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains. Language afterhought syndrome refers to that pattern of treating language requirements as secondary considerations within content strategies and solutions. Global companes leak money and opportunity by failing to address […]

Engage Me! Web Experience Management as the New Business Imperative

Mary Laplante, with Bill Trippe, and Leonor Ciarlone, Gilbane Group Senior Analysts, July 2008 Sponsored By: FatWire     You can also download a PDF version of this white paper (18 pages). Table of Contents Executive Summary The Emergence of Web Experience Management WEM Origins: Evolution, Not Revolution WEM in Practice Technology Underpinnings WEM in Action Engaging Visitors […]

Multilingual Product Content Research: One Analyst’s Perspective

We’ll soon hit the road to talk about the findings revealed in our new research study on Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains. While working on presentations and abstracts, I found myself needing to be conscious of the distinction between objective and subjective perspectives on the state of content globalization. As analysts, we try to be rigorously objective when reporting […]

Gilbane Group Releases New Study on Multilingual Product Content

For Immediate Release Pioneering Research Describes Transformation of Technical Communications Practices to Align More Closely With Global Business Objectives Cambridge, MA, July 28 — Gilbane Group, Inc., the analyst and consulting firm focused on content technologies and their application to high-value business solutions, today announced the publication of its latest research, Multilingual Product Content: Transforming […]

Multilingual Communities: Engagement Through Language and Localization

Join us next month for: S8. Multilingual Communities: Engagement Through Language and Localization Where: Gilbane San Francisco Conference, Westin Market St. When: Thursday, June 4, 2009, 8:30am – 9:30am Lack of human and financial resources to address demand for localized content are common barriers to successful global business expansion. This session focuses on approaches to […]

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