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Tutorial A: Web Content Management Systems: Architectures and Products
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection.
Learn:
- 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality
- 7 categories of CMS products, including features and typical price ranges
- Specific characteristics of sample vendors in each category
- How to start evaluating and ultimately select suitable technologies for anorganization
- The 4 most common CMS pitfalls, and best practices for avoiding them
This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization’s CMS needs and identify suitable technology choices.
Tutorial B: Tactics of Taxonomy Derivation: How to Build a Better Taxonomy
Seth Earley, Earley & Associates
This half-day hands-on workshop will give you the practical steps to quickly getting your taxonomy initiative off the ground. Whether building a portal application, a content management or knowledge management system, implementing document and records management for compliance or establishing enterprise metadata standards, beginning with a taxonomy framework will help to guide and inform structure, navigation, search and integration aspects of your project. You will learn the following in this fast paced session led by internationally known taxo expert Seth Earley.
- The ten steps to deriving a taxonomy
- Places to look for “hidden” taxos in your organization
- How to correctly bound and scope the project
- How to assess your organization’s “taxonomy readiness”
- Ways to justify your project from business problem to data quality perspectives
We’ll review the specific questions to ask in your interviews and working sessions, give you techniques for arranging a taxonomy and finding themes and patterns, and show you how to use process maps to derive taxonomy terms and metadata values. We’ll also review a number of techniques for validation and testing of your taxonomy. You’ll leave with a comprehensive roadmap for your taxonomy project.
Tutorial C: Using XML & Single-Source Publishing to Repurpose Valuable Content
Dale Waldt, Senior Consultant, aXtive Minds; Contributor, Gilbane Report
XML has changed the world of publishing. Single Source publishing approaches have enable content created once to be reused and repurposed for many business uses, saving money and time while improving accuracy and competitiveness. This session will demonstrate how XML and Single-Source Publishing (SSP) can be combined to create powerful, flexible solutions to complex information management. Intended for managers, subject matter experts, and technologists, this brief, yet descriptive overview will provide insight into:
- Business challenges address by XML-based Single-Source Publishing
- How SSP changes the way complex information is managed and produced
- Brief understanding of XML technology (a quick peek under the hood, not a syntaxtutorial)
- Approaches and processes used to leverage content for multiple output uses
- Implementation challenges and opportunities
- Live demonstration of content repurposing using XML & SSP
Starting with Business problems/objectives, this course then describes the concepts and processes of single source publishing. Attendees will learn about the standards and applications involved in repurposing valuable information assets and what it takes to implement a single-source solution based on XML. The session finishes with some interesting tools and demonstrations of how these technologies are being used today. You will leave this session with a clear roadmap for creating your XML-based single source solution.
