Gilbane Conference
Use your special subscriber $200 discount
Join us in Boston December 2-4 for our conference and learn how your peers are building next-generation digital experiences for customers and employees. Register today using your special Bluebill priority code: BB200.
Sponsored
The CEM Imperative
Customer Experience in the Age of the Empowered Consumer
Engage your colleagues and stakeholders in a conversation about avoiding the dangers of the unmanaged customer experience. Digital Clarity Group outlines the issues in a new blog post and in a report.
Why Your Brain Loves Good Storytelling
Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Read more
IDC: marketing technology $20B and growing
Sensible categories.
This forecast includes a wide range of solutions in four broad categories: interaction management, content production and management, data and analytics, and marketing management and administration. Read more
A STEAM engine to create marketing technologists
… science, technology, engineering and math are on one end of the spectrum — while art, design, intuition, and creativity are on the opposite end. Right? Surely there are few who are capable of bridging these two disparate worlds, right? … Increasingly, of course, we know that’s bunk. Read more
Mobile is eating the world
Benedict Evans’ presentation and audio from the WSJD conference and the a16z Tech Summit is a clear, compelling look at the fundamentals that every organization needs to be aware of. Read more
Understanding the Global Mobile Web
This is why the “light web” is a reality for the next billion users. Whether by lighter/more efficient native apps or, as I believe, web apps, the light web is better positioned for the next billion. Interestingly, even Uber has a robust web app. It is possible the powerful cloud and light, thin client computing paradigm is destined for emerging markets. Read more
Google renders CSS & JavaScript
and you should let them…
We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we’re updating one of our technical Webmaster Guidelines in light of this announcement. Read more
Crowd @ gigabit
This is another fine mesh we’re getting into
Fun and future …
It’s 2017 and this year’s riot is in San Diego. It involves pandas, profit-driven zoo executives, and a Weight Watchers sponsorship. Doesn’t matter. People are massing in the streets and it’s heading toward a confrontation. Read more
While HTML5 has been in use for a few years, the fact that it wasn’t a full W3C Recommendation (in layman’s terms, an official release of the next version of HTML) provided leeway for browser developer interpretation and understandably hindered more widespread adoption. All standards need to continuously evolve to remain relevant and useful so this is not the end HTML development, but now there is a stable specification that will help normalize browser support and encourage reluctant app developers to invest more fully in HTML5.
From the W3C press release:
“Today we think nothing of watching video and audio natively in the browser, and nothing of running a browser on a phone,” said Tim Berners-Lee, W3C Director. “We expect to be able to share photos, shop, read the news, and look up information anywhere, on any device. Though they remain invisible to most users, HTML5 and the Open Web Platform are driving these growing user expectations.”
HTML5 brings to the Web video and audio tracks without needing plugins; programmatic access to a resolution-dependent bitmap canvas, which is useful for rendering graphs, game graphics, or other visual images on the fly; native support for scalable vector graphics (SVG) and math (MathML); annotations important for East Asian typography (Ruby); features to enable accessibility of rich applications; and much more.
For more details read the full release.
The W3C has published the July 2014 edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the capabilities of Web applications, and how they apply more specifically to the mobile context.
A deliverable of the HTML5Apps project, this edition of the document includes changes and additions since April 2014, notably a new section covers the emerging field of integrated payments on the Web, following recent work started by W3C in this space. Learn more about the Web and Mobile Interest Group (WebMob).
If you think you have figured out your strategy for mixing and matching support for web and mobile channels, keep in mind that this is not a a one-time project but an ongoing affair. There is always discussion about this at our conference, but this W3C activity is a good way to keep up with details minus the bias and hype. Of course the W3C promotes their standards, but that is not a bad thing.
Bluebill Advisors was founded in 1999 by Frank Gilbane to publish the Gilbane Report newsletter and organize conferences. Bluebill is an information technology analyst firm that publishes the Gilbane Advisor and created the Gilbane Conference. Bluebill has also operated as The Gilbane Group, and our website is https://gilbane.com.
Our main focus is on content technologies and their potential for strategic application. Related topics include content management, content strategy, multichannel publishing, enterprise search, workplace collaboration, digital experience, and semantic, natural language processing, multilingual, machine learning, open information, and open web technologies.
Bluebill clients include organizations representing a wide range of industries and government, including technology, manufacturing, publishing, financial services, investment, software, and pharmaceutical. We have helped executives responsible for a variety of functions including corporate strategy, marketing, investment, product development, product support, engineering, and publishing. Our conferences have educated thousands of executives in North America and Europe, and our reports are read in dozens of countries in six continents.
