Category: Marketing & e-commerce (Page 64 of 77)

Bowstreet delivered a universal directory service language for the Internet to three key Internet standards bodies. This language, called Directory Services Markup Language (DSML), is supported by the collective efforts of IBM, Microsoft, Novell, Oracle, and the Sun-Netscape Alliance. By helping establish directories as the infrastructure for e-commerce applications, DSML enables easy sharing of valuable business data and processes within and across company boundaries. DSML will also accelerate the industry shift toward business-to-business applications built on Web services, modular units of software functionality located anywhere on the Internet. DSML and Web services will enable companies to develop dynamic e-commerce Web sites that can uniquely meet the needs of a company’s customers and business partners. The DSML 1.0 specification submission enables different vendors’ directory services to work together more easily by describing their contents – including data about people and computing resources – in XML. The announcement keeps the working group’s July 12 promise to reach consensus on a draft standard this year. The six companies turned over the DSML 1.0 specification draft to OASIS. In an effort to gain rapid and widespread acceptance, DSML 1.0 information is also being provided to the W3C and BizTalk. The DSML effort builds upon Bowstreet’s work over the past two years on the Bowstreet Web Automation Factory, a system for dynamically creating, managing, and linking mass-customized Web sites for B2B e-commerce. www.dsml.org, www.bowstreet.com

Sun Microsystems, Inc. announced the availability of the Java API for XML Parsing Optional Package (“JAXP” ), and the formation of an expert group for the XML Data Binding project. The expert group for this project, which is going through the Java Community Process, consists of Allaire, Ariba, BEA/Web Logic, Bluestone Software, AOL/Netscape, Extensibility, Fujitsu, IBM, Object Design, Oracle, webMethods and Sun Microsystems. Sun’s announcement of the Java technologies for XML provides universal application logic that complements XML. The Java 2 platform and XML are complementary technologies that each have common features critical for Web-based applications, including platform-independence, industry standards, extensible, reusable, and global language support. Together, the Java 2 platform and XML will allow enterprises to simplify and lower the cost of information sharing and exchange in Web applications. The JAXP Optional Package allows developers to easily build Java-based applications enabled by XML for e-commerce, enterprise application integration, and web publishing. An optional package is a standard Java API that is not part of the Java Runtime Environment but can be optionally added depending on specific application needs. JAXP is now in early access release and available free-of-charge at http://java.sun.com/xml. The final version of JAXP is scheduled to ship in the first quarter of 2000. The JAXP optional package provides basic functionality for reading, manipulating, and generating XML documents through pure Java APIs. Seamlessly integrated with the Java 2 platform, JAXP provides a standard way for a Java platform-based application to plug in any XML-conformant parser. While the reference implementation uses Sun’s experimental high performing Java Project X as its default XML parser, the software’s pluggable architecture allows any XML- conformant parser to be used, such as the xml.apache.org XML parser, code named Xerces. (For information on this community project to which Sun donated technology visit www.apache.org) Sun also announced the expert group of industry leaders within the JCP that is working to create XML Data Binding software for the Java 2 platform. This project, code-named Project Adelard, will enable developers to deliver and maintain high-performance XML-enabled applications with a minimum of development effort. Project Adelard provides a two-way mapping between XML documents and Java-based objects along with a schema compiler tool. The compiler will automatically generate Java classes from XML schemas without requiring developers to write any complex parsing code. In addition, the compiler will contain automatic error and validity of checking of XML messages, helping to ensure that only valid, error-free messages are accepted and processed by a system. As with JAXP, Project Adelard is being developed through the JCP. Sun is working with the W3C XML Schema Group and other standards consortia, such as OASIS and XML.org. The specification and reference implementation for Project Adelard are under development by the expert group. Project Adelard will be available during the second quarter of 2000. www.sun.com

Sun Microsystems, Inc. announced that its Forte Fusion enterprise application integration (EAI) suite will feature enhanced support for XML and Java-based technologies that have emerged as the foundation for standards-based e-commerce solutions. Fusion uses an XML-based integration backbone and XSL for data integration. In addition, Sun announced that Forte Fusion will be enhanced to support Java technology-based adapters and Sun’s Java Message Queue 1.0 enterprise messaging software, giving customers increased access to open technologies to dot-com their businesses. The Fusion XSLT Data Transformation Engine employs XSLT to solve the core data transformation problem at the heart of any EAI solution. To support the development of XSLT rules, the Fusion Workshop for XSLT provides a graphical interactive workshop for authoring and testing. These XSLT capabilities will be available in the beta release of Forte Fusion 2.0 scheduled for the first quarter of 2000. During 2000, Forte Fusion will be enhanced to support Sun’s Java Message Queue 1.0 enterprise messaging software as a transport for its XML-based data integration backbone. Within Forte Fusion, messaging services are used to link separate applications into the Fusion backbone, which in turn provides services for data transformation and connectivity into the Fusion Business Process Engine. Fusion’s Java Message Queue support will complement existing support for HTTP and IBM’s MQSeries. In the Forte Fusion architecture, adapters are application wrappers whose sole purpose is to XML-enable applications that are not equipped with native XML support. Adapters connect to the Fusion backbone through a message transport, while the backbone provides semantic integration through the transformation of XML with XSL rules. This approach ensures that adapters are lightweight, quick to develop and reusable as general-purpose XML adapters. www.forte.com/product/fusion

Percussion Software introduced Percussion XSplit, a free utility for converting HTML into XML and XSL. XSplit meets the demands of organizations that need a simple and effective way of transforming thousands of Web-based HTML pages into XML for e-commerce and other applications. With XSplit, developers can easily create the XML and XSL equivalents of their HTML pages without investing a lot of time learning XML or writing the pages by hand. This is a critical need of most organizations, since the majority of Web content is currently HTML-based. This patent-pending technology is a key component of Percussion’s recently announced XML Data Server product, Rhythmyx, which dynamically serves structured data from relational databases into Web pages. Rhythmyx is one of the first products that makes use of XSL in a production environment and helps organizations benefit from XML today. After using XSplit to convert HTML to XML, Rhythmyx is the logical next step to make static applications dynamic without having to code or script. Percussion XSplit V1.0 is free for personal use and will be available in December 1999. Companies wishing to license the product for bundled distribution with their offerings should contact Percussion Software for terms and conditions. The utility runs on Windows 95, Windows 98 and Windows NT 4.0. A free 30-day evaluation of Percussion Rhythmyx is available by registering at www.percussion.com/feel_the_rhythm

Personic Inc. announced its participation in the HR-XML Consortium. The HR-XML Consortium is a newly formed, independent, non-profit organization dedicated to the development and promotion of standardized, human-resources-related XML vocabularies for enabling e-commerce and the automation of inter-company exchanges of human resources data.Using industry-standard XML vocabularies, one company is able to transact with countless other companies without needing to design, engineer, and install a multitude of separate interchange mechanisms. As a member of the HR-XML Consortium, Personic is developing technology to enable its core recruiting and hiring software to use XML. Personic is incorporating this communications technology into its core applications. Personic also partners with other organizations within the HR-XML Consortium to derive HR-XML (Human Resources Extensible Markup Language) standards. The HR-XML language provides standard definitions of data elements needed for an application to perform standardized Human Resources transactions and communicate with other applications using HR-XML. Through the HR-XML Consortium, more than 20 software and services suppliers have already endorsed three XML schemas designed to enable a new generation of Web-based workforce management and recruiting services that are based on open, e-commerce models and deliver employers greater ROI for their staffing expenditures. This will give HR and staffing vendors new opportunities for growth and profit. With a common medium of exchange, customers need not expend extra energy maintaining and updating proprietary interfaces. They save on costs and can dramatically reduce integration/maintenance efforts. HR-XML standardization shortens time for everyone involved in the recruiting and hiring process. www.personic.com

Ariba, Inc. jointly announced a strategic partnership to provide end-to-end business-to-business e-commerce application services. Under the agreement, USi will provide Ariba solutions to mid-sized and large-sized companies through the ASP model. The comprehensive partnership includes product development, application implementation and management services, and cooperative sales and marketing. Under terms of the agreement, USi is a preferred ASP for Ariba solutions, and will introduce a new service offering based on the hosted Ariba ORMX application. USi will integrate the Ariba ORMX solution with its Internet Managed Application Provider (iMAP) portfolio as part of a complete eCommerce offering to its existing and future customer base. USi will actively market, sell, deliver and support this new service. Clients will pay a flat monthly fee to receive the Ariba ORMX application as an iMAP service while gaining access to the comprehensive functionality of the Ariba Network eCommerce platform. Suppliers to Ariba ORMX-equipped buyers can use USi’s sell-side e-commerce services to transact with buyers through the Ariba Network platform using the cXML (Commerce Extensible Markup Language) standard. www.ariba.com

Acxiom Corporation the Acxiom Data Network now supports XML as its basis for providing InfoBase data products over the Internet to qualified, registered businesses. The addition of XML, a flexible document format for the Web, now allows developers to integrate the Acxiom Data Network with multiple languages and platforms. Developers now have the option of integrating Acxiom Data Network technology with ActiveX/COM objects on Windows platforms or writing their own interface with any platform and language that supports XML. In addition to support of the XML format, a new Acxiom Data Network software development kit, SDK 1.3, was recently made available. This new kit enables developers to integrate the functionality of Acxiom’s InfoBase data products including InfoBase TeleSource, InfoBase Profiler and InfoBase Enhancement into their own applications. Applications can access Acxiom data products in a real-time, on-demand environment simply by utilizing the same software programs companies use everyday for decision support, marketing automation, contact management and sales force automation. www.acxiomdatanetwork