IBM has announced a cloud-based Web analytics and digital marketing suite aimed at helping its business customers automate online marketing campaigns across digital channels, such as Websites, social media networks and mobile phones. The new IBM offering combines software from the acquisitions of Coremetrics and Unica and provides analytics that help companies fine-tune marketing campaigns and create personalised offers in real-time across online channels. For example, businesses would be able to evaluate Facebook or Twitter activity, and offer tailored promotions delivered to their mobile devices on the fly. IBM’s suite also enables businesses to deliver and fine-tune digital marketing programmes based on what customers are doing offline. For instance, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. http://www.ibm.com
Category: Content technology news (Page 153 of 639)
Curated information technology news for content technology, computing, and digital experience professionals. News items are edited to remove hype, unhelpful jargon, iffy statements, and quotes, to create a short summary — mostly limited to 200 words — of the important facts with a link back to a useful source for more information. News items are published using the date of the original source here and in our weekly email newsletter.
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Enterprise Hive’s software-as-a-service (SaaS) collaboration platform HiveSocial has been upgraded to Microsoft’s .NET 4.0 Framework. This upgrade provides a technology infrastructure that allows customers more flexibility to connect to existing applications with their online communities. In addition, enhancements were developed to optimize user engagement. These enhancements include simplified content creation, ameliorated content search and navigation. Enterprise Hive also announced HiveSocial Now for Education. HiveSocial Now for Education has no software license fees, yet provides a social collaboration solution that can be fully implemented for customers within days. Running on the same platform as edu1world.org, HiveSocial and HiveSocial Now for Education are SaaS offerings that allow organizations to provide cross campus groups, multiple department teams and education user groups with branded public and private communities. These communities can be integrated with existing websites or internal applications. http://www.enterprisehive.com/
Amazon plans to release a tablet computer by October, people familiar with the matter said according to the Wall Street Journal. While Amazon has long offered digital content on its website, it’s hardware focus has been content-limited Kindle eReaders. As Amazon attempts to enter streaming video and other “richer” media markets, it sounds logical that they start selling their own hardware which can support and tie-in with these services (as they had done with the Kindle). The details of the Amazon tablet still remain vague before it’s official announcement, but it is expected to run on the Android OS and is not expected to have features such as a camera. http://www.amazon.com/
OpenText announced it has acquired Global 360 Holding Corporation, a provider of process and case management solutions. The acquisition continues OpenText’s expansion into business process management (BPM) market. The transaction purchase price is approximately $260 million, subject to customary purchase price and holdback adjustments. The transaction has closed in the first quarter of fiscal 2012 and is not part of the fiscal 2011 fourth quarter and year-end results of OpenText. In February 2011, OpenText also acquired Metastorm, which offers other solutions that complement Global 360, such as business process analysis and enterprise architecture software. http://www.opentext.com http://www.global360.com
Fry Communications, which offers print production solutions, and Godengo, provider of an online platform for magazine publishers, have announced a new strategic partnership. As part of the agreement, the two companies will cross promote each other’s services and work together on innovative, multichannel solutions to help publishers reach their readers in print and online. This partnership reflects Fry’s continuing commitment to provide its customers readily deployable and scalable digital publishing and workflow options, which now include mobile offerings through the ThumbMedia Group, rich media solutions through Trifecta Interactive Productions, workflow solutions through Aysling Digital Media Solutions, and Fry’s own Web-based buyer’s guides. http://www.frycomm.com/ http://www.godengo.com/
NuMobile, Inc. announced that its subsidiary, Stonewall Networks, Inc., has released the Xidget toolset. Stonewall is working to have Xidget become a World Wide Web Consortium (W3C) standard. Xidget is a fragment of the eXtensible Markup Language commonly referred to as XML. Stonewall developed Xidget as a toolset that utilizes a subset of XML during the development phase of Stonewall’s core product Cornerstone. The Xidget toolset is used to handle graphical calls at the user level to and from the internet. Other enhancements will include improving the time during the design and development life cycle. www.xidget.com
Box.net announced new integration with Google Docs. Box users can now create, edit and concurrently edit with Google Docs. In the announcing blog post, doubt was expressed by Box.net over Microsoft opening Office 365 to 3rd party developers like themselves, and thus implies that this integration with Google will be the focus of the Box.net platform for the foreseeable future. http://www.box.net/
OpenText announced the availability of the next major release of OpenText Social Workplace, an integrated social collaboration environment. OpenText Social Workplace is available through either SaaS or on-premise deployment. It designed to help teams form quickly and collaborate effectively with minimal training or technical support. The latest release has a number of new features including optional integration with OpenText ECM Suite 2010 for comprehensive records management and governance, chat, and important additions to the wiki editor, among others. http://www.opentext.com
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